In marketing (and in life), timing is essential. It may be as simple as making the light before it turns red (good timing!). Or it may be something as big as when to pop the big question.
If you’re a marketer, there has never been a better time to pop the question…around site analytics. Okay, it’s not quite as sexy as “popping the question,” but it still benefits from good timing.
Google just released a major overhaul to Google Analytics, their amazing — and free — cloud-based web analytics package. Tweets are flying, especially if you follow the hashtag #googleanalytics, there are a lot of people very excited about the new Google Analytics. That makes this the perfect time to get your clients’ websites tagged and tracking.
If they are already using Google Analytics, you should dive deep into some of the new features, like custom dashboards and improved linking with Google Adwords. The Google Analytics blog outlines some of the new features. Continue reading