Viral Videos Can Launch Your Brand

Karmin is having a good year. A really good year. Don’t know who they are? First, check out this video.

This is a talented young duo doing a cover version of a song by Chris Brown featuring Lil Wayne and Busta Rhymes. It’s catchy, fun, and very watchable.

As of this posting, this little video has garnered over 10 million views in less than one month. That’s a lot of views for something that’s being spread word of mouth. Continue reading

Old Videos from Wizard World

Back when I was at Wizard Entertainment, we produced a bunch of videos to promote the Wizard World Chicago Comicon, which the company had purchased. It was a great experience to produce these videos. Here are two that I uploaded to my Flickr.

Wizard World Chicago 1999

Wizard World Chicago 2000

See more stuff at http://www.buddyscalera.com

AudioSwap for YouTube – Legal music for videos

Now that my book “Comic Artist’s Photo Reference: Men and Boys” is on the stands, I am looking for new ways to promote it.

Using my trusty Mac, I created a video showing key images. The video looked great, but I had no audio. Well, no legal audio, at least.

In the past, I might have just slapped a song on it and posted it. But there’s an increased awareness about using copyrighted music. Plus, as someone who creates copyrighted images, I wouldnt want someone using my work without permission.

Creative Commons music was too restrictive for what I wanted to do.

Then I discovered a cool little feature in YouTube called “AudioSwap.”

Basically, I uploaded my video without an audio track. Then, YouTube found songs of the approximate length of my video (1 min 31 sec). YouTube allowed me to “Preview” my video with several different audio tracks.

When I finally found something I liked, I clicked “Publish,” and waited. (And waited and waited.) A few agonizing hours later, my video appeared with a fantastic audio track.

It wasn’t perfect, since the music just cuts off when the video starts. A better feature would be to give the option to fade out the audio.

But all things considered, it’s a fantastic solution for video producers like me. Hopefully YouTube continues to support this effort. And keep it free.

The final video is posted below: