May 18

Video Roundtable Discussions on Content Strategy

Buddy Vimeo

Buddy Scalera on the CMW B2B panel

Buddy Scalera was a featured guest in the Content Marketing World B2C Roundtable discussions.

These conversations featured Karen Budell (moderator and host), Michael Weiss, David Germano, author Andrew Davis, and Julie Fleisher of Kraft. The roundtable team discussed a variety of content marketing, content strategy, and social media issues. The videos were shared on Vimeo.

Buddy was also a featured speaker at the Content Marketing World event.

To learn more about the Content Marketing World conference in Cleveland, go to: http://contentmarketingworld.com/.

CMW B2C Research Roundtable: LinkedIn for B2C from Content Marketing Institute on Vimeo.

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Dec 15

Mobile Video, NetFlix, and Mass Transit

Apple iPad

Apple iPad

As I was riding the bus to work this week, I observed at least two people streaming Netflix to iPads.

The lower-end iPads include WiFi, but the upgraded models offer 3G wireless service. That makes it easy to stream Netflix wherever you are. Like, for instance, the bus.

This may seem like a minor point, but for content creators and content strategists, it is a significant development worth considering. For example, as you develop your content strategy, you’re probably thinking primarily about the website and mobile experience. This means a robust website that scales appropriately for mobile users.

If you create transmedia assets, you may also be thinking about familiar channels like YouTube and Vimeo for video. Maybe Slideshare for presentations. Perhaps an eBook on Amazonor at BarnesandNoble.com. Again, this all makes sense.

Have you considered the bus? I mean, you know that mobile users are accessing your website on mobile device, and they may be on a bus. But when you think about long-form streaming video, you probably aren’t thinking about an iPad 2 streaming video on a bus. Continue reading

May 06

Viral Videos Can Launch Your Brand

Karmin is having a good year. A really good year. Don’t know who they are? First, check out this video.

This is a talented young duo doing a cover version of a song by Chris Brown featuring Lil Wayne and Busta Rhymes. It’s catchy, fun, and very watchable.

As of this posting, this little video has garnered over 10 million views in less than one month. That’s a lot of views for something that’s being spread word of mouth. Continue reading

Feb 21

Apple TV vs Roku – UX + UI For Senior Citizens

Apple TV streaming device.

I have a Roku and I love it. But for my father, the only web-enabled device he needed was the the Apple TV.

Here’s why.

Several years ago, my dad (a senior citizen) wanted a computer. I knew I should get him a Mac, but he became convinced that he needed a PC. A trusted family member  (an IT professional) stressed that a Windows PC was the best option. Plus, it was cheaper than the iMac I was hawking. So we bought an IBM-brand PC (before it became Lenovo), loaded it with RAM, and connected him to the Internet.

For about a year, it was a great little machine. And then it started being a PC. It got fussy and occasionally crashed. It would do odd, PC-type things. I’d come over every couple of weeks to fix it up with new patches, defrag, and perform other minor maintenance. It was a lousy user experience (UX) and user interface (UI).

After a few years of frustrations, my dad broke down and bought a new computer. This time, a shiny new iMac. Two years later, I’ve only had to go to his house to download a few patches and install some games. That’s it. No crashing, no quirky personality traits. Just a computer that he uses to connect to the Internet and play his games. Nice UX and UI.

Apple TV vs. Roku
Flash forward to now. I’ve had my Roku for a month or more. My father is impressed and wants one. I show him how easy it is to use. He nods and says, “I heard that Apple makes one.”

I tell him that in my online research, Roku is getting better reviews. It is more flexible and open and may eventually be one of the online leaders.

And although the Roku has a USB port for pictures and videos, he wants something easier. The Apple TV does something that the others currently do not, which is connect with his iMac.

Yes there’s WiFi and of course he can use NetFlix on both of them, but my father wanted something much more utilitarian. He wants to show photos from his iMac on his television. He wants it to be easy and instant. No USB keys, no file transfers, and no wires. And if you’re already a Mac user, you want Apple’s ease-of-use. It’s all about UX.

Roku views pictures, but only if you tap into streaming Facebook. That Roku Facebook channel is fine for the pictures that you’ve uploaded, but we have too many family photos to upload for that to be practical.

Tapping directly into iPhoto is something that only Apple TV can do right out of the box. There’s no need to run cables or copy files to a USB. Apple’s closed ecosystem makes a lot of sense, particularly when the user is a senior citizen who just wants to use his stuff. Apple’s walled-garden approach offers a level of comfort, consistency, and compatibility that you cannot always achieve buying components.

For me, the flexibility and scalability of the Roku is perfect. It’s exactly what I need, since my primary interest is NetFlix and web-video streaming. I am a digital power user who blogs, tweets, uses TV apps, and reads ebooks.

For my father, the Apple TV is ideal because it becomes part of a series of networked devices that work well for people who want it to work with the minimum of technical experience.

If you’re in the market, I hope this little story-based scenario was helpful to you. Good luck and drop me a line if you have any specific questions about what you should buy.

Jan 07

Facebook Status Off Video

Y’know, sometimes you just have to laugh at yourself. This video captures the geeky goodness of our obsession with Facebook status updates.

Lots of us in this age online celebrity are obsessed with self-marketing and Brand You to the point of silliness.  I’m certainly guilty of trying too hard to be entertaining in my posts.

Anyway, watch this little viral video and have a laugh.

Of course, I’ll be posting this video to Twitter and Facebook.

Apr 18

2001: Meet Dave – Video Remix

In a recent post, I offered up a video that showed how you can re-edit a movie like Mary Poppins into a trailer for a horror movie.

Well, one eagle-eyed blog reader sent me a link for the mashup remix video “2001: Meet Dave.”

Specifically, someone remixed 2001: A Space Odyssey into a trailer for a comedy film. They had to dub in some dialogue from “Dave,” an actual comedy flick, to make it work. But it really does look like a lightweight slapstick comedy that you might rent on DVD.

It illustrates how music is essential for setting tone and mood in a creative work.

Check it out:

2001: Meet Dave from Bastetta on Vimeo.

Links…Not Necessarily Endorsements:

Mar 13

Marketing Google Voice on YouTube

Google’s plan to organize the world’s information just got one step closer to reality with the release of Google Voice. Basically, this is a service that translates voicemail messages into text.

Here’s the announcement. Watch the video, since it’s actually the reason I am posting this blog.

http://googleblog.blogspot.com/2009/03/here-comes-google-voice.html

Done? Good.

Google is smart on a lot of levels. They understand that people absorb information in different ways. By posting their announcement in text and in video, they make it easy for people to receive their message.

The Google Voice video is on YouTube (a Google property), which also means that people who use YouTube for news will receive their message as well. So they didn’t just tell me what was cool about Google Voice, they showed me. Seeing it in action makes me want to use it. It creates the “want.”

Marketers who have a message may want to consider offering their message on multiple platforms, including video. It seems to be working out okay for Google, y’know?