UX, UI, Web Design and a Toaster Oven

Toaster oven

If you look around, you’ll find web design inspiration everywhere. Last week, I was inspired by the toaster oven, but not in a good way.

Imagine you’re hired to develop a website for a client. The first thing you must determine is the goal of the website, which will drive the key performance indicators (KPIs). Typically, we’ll want to develop the website to drive to most qualified users to the appropriate KPIs.

Don’t worry, I am getting to the toaster oven soon. I know you can’t wait.

Before the site is launched, it must be designed. Often designers will perform some level of usability testing, which may include internal and external user testing. This is done to ensure that the target user (who may or may not have good web skills) can actually find the KPIs. If people can’t find what you’re selling, then you’re probably not going to sell a lot of stuff.

Now, back to the toaster oven, which we purchased based largely on the reputation of the brand. Remember, “reputation” is often due to good marketing.
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Apple TV vs Roku – UX + UI For Senior Citizens

Apple TV streaming device.

I have a Roku and I love it. But for my father, the only web-enabled device he needed was the the Apple TV.

Here’s why.

Several years ago, my dad (a senior citizen) wanted a computer. I knew I should get him a Mac, but he became convinced that he needed a PC. A trusted family member  (an IT professional) stressed that a Windows PC was the best option. Plus, it was cheaper than the iMac I was hawking. So we bought an IBM-brand PC (before it became Lenovo), loaded it with RAM, and connected him to the Internet.

For about a year, it was a great little machine. And then it started being a PC. It got fussy and occasionally crashed. It would do odd, PC-type things. I’d come over every couple of weeks to fix it up with new patches, defrag, and perform other minor maintenance. It was a lousy user experience (UX) and user interface (UI).

After a few years of frustrations, my dad broke down and bought a new computer. This time, a shiny new iMac. Two years later, I’ve only had to go to his house to download a few patches and install some games. That’s it. No crashing, no quirky personality traits. Just a computer that he uses to connect to the Internet and play his games. Nice UX and UI.

Apple TV vs. Roku
Flash forward to now. I’ve had my Roku for a month or more. My father is impressed and wants one. I show him how easy it is to use. He nods and says, “I heard that Apple makes one.”

I tell him that in my online research, Roku is getting better reviews. It is more flexible and open and may eventually be one of the online leaders.

And although the Roku has a USB port for pictures and videos, he wants something easier. The Apple TV does something that the others currently do not, which is connect with his iMac.

Yes there’s WiFi and of course he can use NetFlix on both of them, but my father wanted something much more utilitarian. He wants to show photos from his iMac on his television. He wants it to be easy and instant. No USB keys, no file transfers, and no wires. And if you’re already a Mac user, you want Apple’s ease-of-use. It’s all about UX.

Roku views pictures, but only if you tap into streaming Facebook. That Roku Facebook channel is fine for the pictures that you’ve uploaded, but we have too many family photos to upload for that to be practical.

Tapping directly into iPhoto is something that only Apple TV can do right out of the box. There’s no need to run cables or copy files to a USB. Apple’s closed ecosystem makes a lot of sense, particularly when the user is a senior citizen who just wants to use his stuff. Apple’s walled-garden approach offers a level of comfort, consistency, and compatibility that you cannot always achieve buying components.

For me, the flexibility and scalability of the Roku is perfect. It’s exactly what I need, since my primary interest is NetFlix and web-video streaming. I am a digital power user who blogs, tweets, uses TV apps, and reads ebooks.

For my father, the Apple TV is ideal because it becomes part of a series of networked devices that work well for people who want it to work with the minimum of technical experience.

If you’re in the market, I hope this little story-based scenario was helpful to you. Good luck and drop me a line if you have any specific questions about what you should buy.

Want to Write Better Content? Ask a Designer

Writers write. That’s what we do, right?

While we’re at it, maybe we should build a wall between us and those pesky Web Designers. Right? Wrong. Very wrong.

Back when I broke into this Internet business (circa 1995), there wasn’t a big difference between writers, web designers, and programmers. If you wanted to create for the web, you pretty much had to learn the technical tricks to get it up there. Basic HTML, Photoshop, etc.

To learn about design, I spent time with print designers. They taught me critical lessons about how to control the eye on the page.

The most important thing they taught me was to…write less.

Designers often use white space to draw attention to a specific element in the layout. Most designers are excited about using their talents to help you communicate your message. But if you weigh it down with too much copy, it ties their hands.

Review every sentence, headline, subhead and picture caption. Ruthlessly trim the total number of words.

If you’re developing website copy, run a draft past a designer before submitting it to your clients. Designers will help you understand how much will fit on a page…and how much will suck the life out of the design.

The web is a visual medium. And writing less copy is one of the best ways to deliver messages with visual impact.