UX, UI, Web Design and a Toaster Oven

Toaster oven

If you look around, you’ll find web design inspiration everywhere. Last week, I was inspired by the toaster oven, but not in a good way.

Imagine you’re hired to develop a website for a client. The first thing you must determine is the goal of the website, which will drive the key performance indicators (KPIs). Typically, we’ll want to develop the website to drive to most qualified users to the appropriate KPIs.

Don’t worry, I am getting to the toaster oven soon. I know you can’t wait.

Before the site is launched, it must be designed. Often designers will perform some level of usability testing, which may include internal and external user testing. This is done to ensure that the target user (who may or may not have good web skills) can actually find the KPIs. If people can’t find what you’re selling, then you’re probably not going to sell a lot of stuff.

Now, back to the toaster oven, which we purchased based largely on the reputation of the brand. Remember, “reputation” is often due to good marketing.
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