Interview with Kiss eBook Author Chris Epting

eBook "All I Need to Know I Learned from KISS"

eBook “All I Need to Know I Learned from KISS”

Chris Epting is an author after my own heart. As a lifelong fan of the rock band Kiss, Chris published an ebook titled “All I Need to Know I Learned from KISS: Life Lessons from the Hottest Band in the Land” – available on Amazon.

Kiss is, of course, one of my all-time favorite bands. I rock and roll all night to their music, shout it out loud at their concerts, and pay cash for their merchandising. Kiss has touched my life in many meaningful ways.

That’s why when I heard about this ebook, I downloaded it immediately. The title alone grabbed me, but the crisp writing is what kept me reading. As a writer, Epting is a man at the top of his craft. He knows how to weave a compelling narrative that grabs you and never lets you go. I wanted the best and Epting delivered the best.

The ebook is, for lack of a better description, a long, personal love letter to Kiss. Because of his background, Epting delivers the letter from the unique perspective of an informed insider…not as someone with an ax to grind. Continue reading

5 Great Reasons Your Marketing Strategy Works

Marketing strategy. Yours is working.

Look, I’m going to run through a few things with you, since you already know all of this. You’re a marketing pro, so this is just a quick review of your talking points with your boss.

A good marketer like you knows that you can’t just check boxes and expect to deliver remarkable results. You are already working hard to make sure your strategies and tactics are effective.

Let’s review five reasons your campaign will succeed, so you can discuss it during your next performance review:

1. You have a strong content strategy.
Last quarter you rocked it with a smart strategy, fantastic branding, and a super message. It took some time, but you managed to deliver an equally amazing content strategy. You know (because you read Content Strategy for the Web and The Elements of Content Strategy) that content strategy includes a plan for ongoing content creation, management, and governance. That’s why your website isn’t still in Phase 1/Launch. You’ve had a content strategist focused on all aspects of content, so that the message stays fresh for your target audience. It’s not just the copy on your website either. It’s mobile, social, video, graphics, and everything in between. This, above all, is why you are succeeding where others have failed. You know that content strategy is the foundation of content marketing. Continue reading

Content Strategy Tip – Write Awful Content

Here’s a novel content strategy for you. Make some awful content. And when you’re done with that, make some more bad content.

How is that “content strategy,” you ask? Good question.

This year I published a book called “Creating Comics from Start to Finish.” It’s a book for people who aspire to create comic books. I included a section for writers where I offered the concept of the “Rule of 10.”

I won’t go into the whole thing (buy the book), but the Rule of 10 is all about practice. Specifically, if you are a writer, you need to create 10 stories before you even dare to pitch your stuff to an editor. By writing these 10 stories, you will write through your clichés and stiff storytelling. You will write through your amateurish experimentation, which nobody should have to pay for. Continue reading

In the event of a Zombie attack

Someone asked me, “in the event of a zombie attack, where would you go?”

Before I answer, I should acknowledge that zombies scare the bejesus out of me. Not the slow-moving, blobs from my childhood. No, they were laughable.

Modern zombies from movies like “28 Days Later” and the remake of “Dawn of the Dead.” THOSE zombies are scary. Needless to say, I’ve thought about my Zombie Strategy.

Hospital

For starters, never go to the hospital. That’s probably ground zero for an outbreak. “He’s dying, bring him to the hospital!” No thanks. You will be eaten.

Supermarket

Most people are running to the supermarket, but there are two serious problems: it’s difficult to protect and there are no weapons. Plus, as fresh meat and fish start to spoil, the odor will become unbearable. A good zombie attack often knocks out some of the electrical grid. Adding insult to injury, your double coupons are now worthless.

Mall

As we’ve seen from two movies, the mall is a pretty decent place, since the variety of stores means that you’ll have new items and plenty of food. Those roll-down steel cages are great for keeping the dead at bay and picking them off. The real challenge is a clean sweep, since there are so many places for them to hide. Although, on the bright side, this is one of the rare times you can park in a handicapped spot. I mean, hey, it’s an apocalypse, parking laws are temporarily suspended.

Police Station

The police station might be good, since they have weapons. But it’s also likely that the doors are locked…and the cops inside are probably hunkering down and aiming for “head shots.” Some are marksmen from 100 yards or more, so they wont necessarily know you are simply looking for refuge.

Discount Variety Stores

Stores like K-Mart and Walmart are starting to look particularly attractive, especially if they have a food section. You want something with tools, since you’re going to need to barricade yourself in for a while. If they have a sporting goods section, raid this area first.

Fire Department

Fire departments are great, since firefighters have axes, food, and those big trucks. A second floor with a fire pole is great, since it’s easy to defend. Plus, they will have emergency medical supplies, communications devices, and generators.

Home Sweet Home

Honestly the best place of all is inside your own home. You know the vulnerable entrances (board them up immediately), you have medications for family members, and you have enough food to survive the initial attack. You just have to resist the urge to flee to someplace “safer.”

So…where would YOU go in the event of a zombie outbreak? (It’s just a matter of time!)

 


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