Charlie Sheen, Guinness & Marketing

Guinness World Records

Charlie Sheen — the current celebrity obsession — has broken a world record for “Fastest Time to Reach 1 Million Followers.” And it was validated by the official Guinness World Records. (Is it even a “book” anymore?)

Through all of the hype and the amusing posts by @CharlieSheen, it’s easy to miss the marketing angle here. Specifically, Guinness saw a media storm and used it as an opportunity to promote their own brand. Not only that, they did it in a way that actually was relevant to their own brand. They validated a record. As of this writing, @CharlieSheen has only 30 actual tweets and 1,640,427 followers.

Seriously, when was the last time you actually thought about who held the record for anything? When was the last time (I’m assuming that you’re out of grammar school) you held the Guinness Book? Probably not recently.
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