Will Amazon Add Prescriptions?

amazon_logo-1024As I begin to assemble my 2010 tech predictions (a silly, but fun tradition among bloggers and other media types), I find myself stopping frequently to shop. Well, not shop exactly, more like check Amazon to see if a product exists. Y’see Amazon has grown so all-encompassing that it’s become something of a reality check for products.

You can order almost any product from Amazon. Since Amazon runs something of an eBay-like reseller area, they can sell things that they don’t even stock in their warehouse. I actually sell a few things on Amazon, including back issues of comics and my books.

Amazon has a secure ecommerce network, lots of customers, and a strong trusted brand name. With a greater push for digital healthcare, many more people will be shopping for their prescriptions online.

Since so many traditional pharmacies have diverse retail stores (or anchor to retail locations), consumers are already comfortable with picking up prescriptions while they shop for other products. WalMart, CVS, and other stores have strong retail and online locations that sell prescriptions.

If you have an acute condition that requires an immediate prescription, shopping online may not be the best option. But for chronic conditions that require a regularly updated prescription, reordering from an online pharmacy makes sense.

So how long before you can buy your prescriptions on Amazon? Probably not long.