DTC National 2011 – Optimizing Websites Panel

DTC National 2011 in Boston“Content is king” — that was essentially the unwritten theme of my panel at the Direct to Consumer National 2011 conference.

And, I am proud to report, that none of the panelists actually uttered the phrase “content is king.” (We’re too cool for that.)

Last week, I spent a half day at the DTC National Conference 2011 in Boston to participate in one of the pre-conference workshops. We were arranged panel style in the front of the room to talk about pharmaceutical marketing related topics.

I was on the panel “Optimizing the Brand Web Site” with some impressive panelists:

While the conversation was focused on pharma brand websites, it was a conversation that could have easily been about any industry. Basically, if I had to summarize it in a few words, it went like this. Continue reading