JAWing With JK: Part 2 of a Blog Series on Visual Storytelling

Joe Kalinowski JAWS headerPart 2 of 2: Check out Part 1 “Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons” on the Content Marketing Institute website

Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons

CMI’s Jos Kalinowski on the History of the Jaws Movie Poster
Questions by Buddy Scalera. Answers by Joe Kalinowski,Creative Director at Content Marketing Institute

BUDDY:  The iconic JAWS movie poster was not the first version, right? What were some of the other versions?

JOE K: The original hard cover was black and white painted by artist Paul Bacon for Bantam Books. It was a more simplistic version of the iconic image featuring a white translucent shark veering up towards a swimmer painted in the same style. The shark had no eyes or teeth, just the recognizable shape of the shark’s head and mouth. When Bantam released the book in paperback, they revisited Bacon’s image. They hired artist Roger Kastel to use Bacon’s hardcover image as a starting point, but they were suggesting Kastel to make the image a bit more realistic and of course menacing. Kastel did such an impressive job that Universal Studios chose to use that image for the iconic movie poster. Continue reading

Movie a Week Marketing Training

Recently, I’ve been watching a lot more movies.  it’s not because I have an abundance of free time on my hands. It’s actually because I’m trying to become a better marketing storyteller and I think movies will help me get there.

Over the past year or so one of the most abused terms has to be the word “storytelling.” Everyone seems to think that they are storytellers. This may not be true, as explained in this simple, profanity-laced rant by Stefan Sagmeister.

As a concept, storytelling is a great idea, particularly for content marketers. It’s a creative way to connect with your audience and put a human spin on products and services. If you’ve found a story that works for you, well, good for you.

Like any creative endeavor, storytelling takes practice. Even stories get better with multiple tellings, since you learn what works, what doesn’t, and how much information you need to lead up to the big finale in your tale. Continue reading

In the event of a Zombie attack

Someone asked me, “in the event of a zombie attack, where would you go?”

Before I answer, I should acknowledge that zombies scare the bejesus out of me. Not the slow-moving, blobs from my childhood. No, they were laughable.

Modern zombies from movies like “28 Days Later” and the remake of “Dawn of the Dead.” THOSE zombies are scary. Needless to say, I’ve thought about my Zombie Strategy.

Hospital

For starters, never go to the hospital. That’s probably ground zero for an outbreak. “He’s dying, bring him to the hospital!” No thanks. You will be eaten.

Supermarket

Most people are running to the supermarket, but there are two serious problems: it’s difficult to protect and there are no weapons. Plus, as fresh meat and fish start to spoil, the odor will become unbearable. A good zombie attack often knocks out some of the electrical grid. Adding insult to injury, your double coupons are now worthless.

Mall

As we’ve seen from two movies, the mall is a pretty decent place, since the variety of stores means that you’ll have new items and plenty of food. Those roll-down steel cages are great for keeping the dead at bay and picking them off. The real challenge is a clean sweep, since there are so many places for them to hide. Although, on the bright side, this is one of the rare times you can park in a handicapped spot. I mean, hey, it’s an apocalypse, parking laws are temporarily suspended.

Police Station

The police station might be good, since they have weapons. But it’s also likely that the doors are locked…and the cops inside are probably hunkering down and aiming for “head shots.” Some are marksmen from 100 yards or more, so they wont necessarily know you are simply looking for refuge.

Discount Variety Stores

Stores like K-Mart and Walmart are starting to look particularly attractive, especially if they have a food section. You want something with tools, since you’re going to need to barricade yourself in for a while. If they have a sporting goods section, raid this area first.

Fire Department

Fire departments are great, since firefighters have axes, food, and those big trucks. A second floor with a fire pole is great, since it’s easy to defend. Plus, they will have emergency medical supplies, communications devices, and generators.

Home Sweet Home

Honestly the best place of all is inside your own home. You know the vulnerable entrances (board them up immediately), you have medications for family members, and you have enough food to survive the initial attack. You just have to resist the urge to flee to someplace “safer.”

So…where would YOU go in the event of a zombie outbreak? (It’s just a matter of time!)

 


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