For Sale: Print

Marvel Comics on iPad

I have seen the future…and I am selling all of my books.

Okay, not all of them, but an awful lot of them. Books, comic books, magazines, and just about everything print. Y’see, I’ve had an Amazon Kindle 2 for over a year now. And don’t get me wrong, it’s an amazing little machine.

But then I saw the iPad, and it changed the way I thought about books, particularly comic books.

Tablets have been around for quite a while. In fact, at work, we run tablet PCs with Microsoft Windows. It’s a nice technology, but for whatever reason, it just didn’t lend itself to reading full novels. Even comics were a little awkward, since you had to use a little stylus to turn the pages of a digital comic.

Apple’s iPad interface is amazing. It’s intuitive, pleasant, and fades quickly into the background. Admittedly, it’s not quite as good as the Kindle when it comes to reading plain text books. But it’s terrific for reading comics. And if they get that screen just a tiny bit larger on the next version — without increasing the total size of the device — it’ll be about a darn near perfect comic book reading experience.

Lots of comic book friends think this is just crazy, but I happen to think that it’s the way I’ll be consuming comics in the future. Sure, part of the comic book hobby is bagging, boarding, and saving your comics. But if you think about it, that’s just a tradition rooted in print and distribution.

Back in the early days, comic books were distributed on the news stand. If you wanted comics when you were a kid, you went to the nearest news stand, pharmacy, or convenience store and got your issues. The problem was that there were very few comic book stores, so it was difficult, and often very expensive, to find back issues of comic books. Scarcity increases price, so that’s the short version of why some old comics are expensive. More people want them than there are comics to buy, and suddenly, people are paying a million dollars for a single issue of Superman.

Because of this relative scarcity of back issues — and the fact that some comic book stories are one long serialized saga — people learned to buy and collect comics. A supporting industry sprung up that supplies bags, boards, boxes, and just about ever variation in between. Multiply that by a few decades of my personal collecting fervor, and I have a room that’s seemingly overrun with white boxes.

As I stare at the iPad, I wonder how many comics will fit on this device? Better yet, how many will fit on my Mac, which I can transfer over to an iPad or whatever device? How many boxes can I possibly clear out of my collection, and how much of my man cave will I be able to reclaim?

One by one, I have been getting rid of my regular books. I’ve donated them to book sales, shared them with friends, and have basically just purged many of my bookshelves. There are still keepers, but the vast majority have found a second life somewhere else.

High quality digital content is easier than ever to find. You can even do it legally through Amazon and Apple, which means that you’re not stealing from the pockets of your favorite writers or artists. The only thing that is changing is the distribution channel, and bookstores, comic stores, and newsstands are scrambling to adapt to this new profit model. Some will survive, but many will not.

In the meantime, I’m trying to figure out what to do with my comic book collection. It’ll be a few years before everything in my current collection is ready in the digital format. It’ll start with the mainstream publishers like Marvel and DC Comics, but it will move quickly to independent publishers. I’m a traditionalist, so if publishers offer comics on DVDs with large runs of back issues, I’ll be buying those disks. They are so compact that it’s easy enough to store huge collections.

The way content — including ebooks — is popping into the Apple iTunes store, I think the future is happening sooner rather than later. And that’s just fine by me.

In the meantime, does anyone want to buy some classic comics? Cheap.

Apple’s 10 Billion…eBooks?

Apple iTunes Store Sells 10 Billion Songs

Ten billion. That’s how many songs have been legally downloaded from Apple’s iTunes Store.

This is what that looks like: 10,000,000,000

If it look impressive, that’s because it is. And it is significant because it may represent a small victory in the war over digital piracy. Apple has made it easy and affordable to buy music (something the record industry didn’t do themselves). As a result, people have paid money for stuff that they can easily steal.

If you own an iPod, iPhone or some other Apple device, you know that the Apple iTunes Store is really, really easy to use. Plus, they sell more than just music. You can get movies and TV shows as well.

As the iPad comes out, Apple will begin to roll out ebooks, newspapers, magazines, and other new media content. It’s going to be a broad range of materials, many of which will be purchased by the download. (Currently there is no subscription model.)

From a content perspective, this is a huge opportunity. People have grown used to getting content for free on websites. Few websites have managed to get money out of their visitors. Marvel Digital and Disney Digital have online subscription models, but those are premiere brands with highly exclusive content resources and characters.

As the iPad hits the streets, Apple is going to be working hard to get you to pay for content. Amazon already gets people to pay for ebooks and blogs on the Kindle, so there is a segment of the population prepared to pay for content.

No, don’t get me wrong. I am not looking forward to paying for stuff that I am getting free today, but that’s how it goes. Only so many websites and publishers can survive on the freemium model. Eventually someone is going to have to pay.

Sure, there will always be people who figure out a way to get stuff for free. In fact, many pirates don’t rip DVDs and MP3s because they want the media. They do it because they enjoy the challenge of cracking the code or beating the system. (And DRM doesn’t seem to work.)

With ereaders like the Kindle, Nook, and iPad, publishers are going to have to figure out a way to get people to buy digital books and magazines. Free is not a sustainable business model for most publishers. As the music industry will attest, it’s not going to be easy, but it is possible to get people to pay for media.

Price them right, make them easy to get, and maybe in a few years I’ll be blogging about how there were 10 billion ebooks sold on the Apple store.

LINKS – NOT NECESSARILY ENDORSEMENTS: