Right now, as of today, things like Internet-enabled refrigerators seem a little silly. Same thing for a ‘Net-connected dryer. Or any other machine that we typically thing of as, well, analog.
But in the periphery of the technology world are people who are developing machine to machine (M2M) hardware and applications. AT&T is one of the companies hoping to be the wireless connection between these devices. So, yeah, your lawnmower and your WiFi card will be tied together.
Looking forward, one day we may look back and wonder how we did without these interconnected M2M-based hardware appliances. It’s sort of the way we are all now deeply connected with our smartphones. (Seriously, if you left the house right now without your phone, you’d be feeling pretty anxious.)
At one time (deep in our past), we used to leave the house without our own personal phone universe. Look back in very, very, very old picture books and magazines, and you will see evidence of public telephones. People put dimes into these phones to use them for a few minutes. The “network” was something completely different back then.
In the near future and in the present, there are pill bottles that are Internet connected. There are Net connections in cars that allow you to Twitter while you drive. Read the CullmannDesign Blog for other ways that embedded systems are integrating into our lives.
As a technology marketer, I immediately dream about the ways that I can share brand messages on these new channels. It’s all about the content message. The channel is just a way of getting in front of people in unique and relevant ways. M2M will be another way that people get information that matters to them. Good marketers will figure out ways to send the right message to the right person, hopefully at the right time.
Last year, we saw the first skirmishes in the battle for the sofa. Now the M2M technology wars are just starting to get interesting and my garage-door opener has a Facebook page. How ya “like” that?
May the best Internet-connected blender win!
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