Yesterday I blogged about Microsoft’s new Laptop Hunter ad campaign. It features (supposedly) real people who are given $1,500 and told to buy a laptop that matches their own specs. In the ad, they discover that their limited budget will really only get them a PC…coincidentally loaded with Microsoft Windows Vista.
It’s cool. I get it. The commercials do a good job showcasing the (initial) affordability of a low-budget PC laptop. Certain blogs, including The Apple Blog, contend that the Apple laptop is actually a better value. Whatever. I still thought it was a good ad, since it engaged me and made me think.
The Important Update
In an everyone-is-a-detective-thanks-to-Google update, someone has managed to track down Lauren, the young woman who appears in the ads. And to everyone (and no one’s) surprise…Lauren is an actress.
She even has her own website at http://laurendelong.com/. Good for her.
Now that doesn’t mean that the campaign isn’t effective and compelling. It still is. But…
But…it was SUPPOSED to be real people. And while certain companies can get away with a little bit of winky truth bending, it doesn’t usually include Microsoft.
Microsoft faced controversy a few years back when they released “Ms. Dewey” a search librarian. This campaign featured an attractive actress who would be the sexy face of search. But Microsoft got more than they bargained for when it was discovered that the actress Janina Gavankar was actually in an adult film. So, yeah, that ad campaign generated some negative publicity for Microsoft.
If you’re a marketer reading this, take note. If you plan an advertising campaign that’s based on the testimony of real people, make sure they’re really real people and not “real people who are also professional actors.”
There is a difference.
Interesting Links…Not Necessarily an Endorsement