USA Today – EBooks to Increase

usat_logo2Interesting article on eBooks and Amazon in USA Today.

Tension grows as publishers target Amazon Kindle pricing
http://www.usatoday.com/tech/products/2009-12-11-ebooks11_CV_N.htm

Forrester Research estimates that domestic consumers will buy 6 million e-readers in 2010, up from 3 million this year. “For the first time in history, consumers are realizing that reading books digitally can be a pleasurable experience,” Forrester analyst Sarah Rotman Epps says. And that means “the sky’s the limit” for sales of e-readers and e-books.

There are quite a few similarities between the Kindle and the iPod in terms of fixed pricing. Consumers love the low price of MP3s in Apple’s iTunes Store. So Amazon has been copying that by selling new bestsellers at around $9.99, while the print version is about $25. Publishers are unhappy about this for many reasons, but it’s a trend that’s going to be difficult to prevent.

The big rumors are that Apple will eventually release a tablet computer that may even rival the reading quality of these ebook readers. If that happens, there’s going to be a pricing war to sell the cheapest books, magazines, and other content for ereaders. After all, once someone commits to one of these online stores (like iTunes), it’s probably difficult to get them to leave.

I do a lot of shopping on Amazon. It’s unlikely that I’d leave the Amazon experience to shop in the Sony store. If I had a Nook, I’d shop the BN.com online store, since it has a really terrific selection of books. And I’d definitely shop on iTunes, since I already buy most of my music there.

Some Links:

My Dear John to Kindle 2

Dear Kindle 2,

Hey, baby, I love you, you know that right? So as I write this, please know that my love for you is undying. You were my first eBook reader, and everyone remembers their “first.”

I am in love with another. And like a bad romance novel…I love your sister, Kindle DX.

Now, before you freak out and delete all my eBooks, I want you to remember that I DO love you. (And, quite frankly, I paid for those books and I am planning to transfer them to DX as soon as she’s available this summer.)

Kindle DXYour sister Kindle DX…where do I start? I fell in love the first time her picture was leaked on CNet.

She’s thin and white, just like you. I can see the family resemblance. But she’s tall and really easy on the eyes, if you know what I mean.

And compared to your perfectly acceptable QWERTY keyboard, her ergonomically cute button keyboard seems so…I don’t know…futuristically relevant? Is futuristically even a word? I will have to check my Kindlictionary. Yes, good. Words matter.

Anyway, DX does things for me that you just refuse to do. And I have needs.

For example, DX supports PDF right out of the box. You may not think it’s a big deal to convert to PDF, but…she just knows how to do it automatically. I don’t even have to ask.

Speaking of needs, she can rotate my images just like my Apple iTouch. And while you hold an impressive 1,500 books…she’s deep enough to accommodate 3,500 books. I don’t know why that matters…since I don’t even have that many books…but I guess I am just impressed by girth.

Well, that’s it. Please don’t hate me. I do not hate you. I just found someone I like better. Don’t dwell on the fact that she’s younger than you.

There are so many things I will cherish about our relationship. And until DX comes out, I’d like us to remain “friends with benefits” okay?

Fondly forever,

Buddy Scalera
http://www.buddyscalera.com

More Kindle blogging by me:

LINKS, NOT NECESSARILY ENDORSEMENTS

Kindles + Kids = 37 Billion Reasons

When I talk to friends and co-workers about the Kindle 2, they are amazed at the ebook technology, but doubtful that they’ll be using one anytime soon. At a price of $359 (and during a recession), they’re right. They probably will NOT be using an ebook this year. Or next.

But you know who will? Their kids.

According the the US Department of Education, there were approximately 34.9 million children in grades K-8 in public schools in 2008. By 2014, they estimate that number to increase to 37.2 million.

That’s a lot of students. That’s a LOT of textbooks.

According to some Internet sources, it can cost anywhere from $800-$1,000 to give textbooks to students every year. Some sources say an average textbook is about $52. (It’s hard to offer a good credible source. If you have one that supports or disputes this claim, please offer some links.)

So simple math here based on 2014 enrollment estimates:$1,000 times 37 million is $37 billion.

Anyway, kids. Yeah. Expensive, aren’t they?

Kids don’t need paper to get the benefit of the education that’s been written. They need information to get smart. We can give them Internet access, but that’s just one resource.

My Kindle ($359) weighs 10 oz. My laptop ($1,200) is about 5 lbs. That may not be much for me, but it is for a 10-year-old.

In a few years, it’s likely that we’ll see government-issued ebook readers replacing overstuffed backpacks. It may be the Kindle or the Sony e-Reader, but it will probably be some new manufacturer that has big government contracts.

Something more durable and utilitarian. Something that’s less hackable and more controllable than the average PC.

Teachers will assign chapters and reading over the school’s wireless network. Schools will only pay for the chapters they assign. New editions of textbooks will be downloaded directly from the publisher’s website via secure FTP.

Less paper. Less storage space. Less money spent on giving textbooks to 37 million students per year.

Say what you will about public schools, but most people in the US attend these schools. Our country generates a lot of smart people because there are a lot of smart people running and teaching in these schools.

A back of the napkin calculation shows that we may be looking at $37 billion in textbooks in 2014.

You can bet there are school administrators crunching numbers too. And while the economics of first generation ebook readers don’t make sense now, that will soon change. Prices will drop, technology will improve, and the economics will become compellingly obvious.

You may never read books using an ebook reader. But your kids in grammar school? They will.

Links….Not Necessarily Endorsements:

Week 2 with Kindle 2

It’s week two or so with the new Kindle 2. Despite being an extremely easy device to use, I still found it took me time to become really comfortable with it. Like most people who saw it for the first time, I was reaching for the screen, since it really looked like it would be perfect for a touch-based interface. Maybe next version.

Over the first few days, I handled it gingerly. It was transported carefully in the original box, since I hadn’t opted to buy one of the many available cases.

Then, after a while, I started to just treat it like another part of my collection. Dropped it in the pocket of my heavy winter coat, and off I went. And you know what? It survived. Nice. The Kindle 2 is proving to be a tough, road-worthy companion.

Right now, I primarily subscribe to the New York Times daily and one of my favorite blogs, which is Read Write Web. And despite a few gripes about navigating articles, I’m really impressed with K2. Durable, fast, convenient. So far, so good.

Been exploring a few Kindle-specific blogs too, which is making me feel like I am part of some cool new club for readers. Check out:

Joe Wikert’s Kindleville Blog: All Kindle, All the Time

Blog Kindle

Kindle 2 Day 1 – Newspaper Renewal

Today was my first full day with the Amazon Kindle 2.  It came yesterday when I was at work.

By cosmic coincidence, so did the renewal reminder for our daily newspaper subscription. I wonder if the gods of media were trying to tell me something.

The cost of subscribing to my daily newspaper The Record is a mere $2.25 per week. That comes to only $117 per year. That’s pretty low.

Unfortunately, my newspaper is not available on the Kindle (yet), so I opted for a test subscription to The New York Times. Ironically, the cost of the times is actually $167.88, even though it is delivered wireless to the Kindle.

Although, I have to admit, getting the New York Times on the Kindle was actually rather cool. The images were sharp, the text could be increased, and it was a pretty good feeling to know that I didn’t waste any paper…y’know, reading the paper.

It was also nice to read a few of my favorite blogs, including Read-Write-Web on the Kindle.  It was a gorgeous day outside and I just sat in the park and read. The display was perfect.

So…Day 1 with the Kindle 2…pretty impressive all around. And the newspaper gets another renewal. At least for now.