Infographics and Visual Storytelling with Author Ross Crooks

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Ross Crooks of Column Five Media

Better, more powerful devices have made it possible to tell better, more powerful visual stories. These days, content marketers are discovering that infographics can help express essential information and complex concepts.

Infographics (aka information graphics) are becoming an essential tool for visualizing concepts that may otherwise be locked in databases and spreadsheets. In the hands of skilled designers, infographics strap a jetpack to your data and help it reach a wider audience across multiple devices.

Data visualization is nothing new, but we’re seeing an emergence of innovative techniques for showcasing and sharing ideas. Some infographics are a single static image, while others are complete interactive stories.

For content marketers, infographics represent another way to provide value and engage with their target audience or existing customers. Brands must consider new and creative ways of creating utility, and infographics are becoming a cornerstone of strategic and tactical plans.

I caught up with Ross Crooks Co-Founder And COO of Column Five Media, an agency with offices in Newport Beach, CA and New York that creates visual stories for brands. With his partners Josh Ritchie and Jason Lankow, Crooks co-authored the book INFOGRAPHICS: The Power of Visual Storytelling, an essential guide for anyone interested in visual content strategy. The book is packed with examples and explanations that will help you get started building your own infographics. Continue reading

Interview with PR News for My Next Content Strategy Presentation

Steve Goldstein of PR News.

Steve Goldstein of PR News.

Every once in a while, you gotta turn things upside down, right? Right. Let’s do it.

Next week, I’ll be speaking at the PR News Content Marketing Bookcamp. They posted a description of my panel and even ran a nice interview with me. I’m pretty excited to be meeting Ben Shields of ESPN, since we’ll be sharing a stage together for our panel. Good stuff.

But…I wanted to do something a little different. This time, I turn the tables and interview the convention organizer. In the hot seat is Steve Goldstein, who is the editorial director, events, for PR News. Let’s see what he has to say about the upcoming event…

 

BUDDY SCALERA: First off, hello. We’ve never actually met in person, but I am going to be speaking at one of your upcoming conferences. Can you tell me a little about the upcoming event?

STEVE GOLDSTEIN: What we’re doing is gathering thought leaders in content marketing from brands and from PR agencies to show PR professionals how they can help their brands and clients amp up their content strategy and, not incidentally, create content that’s shareable. Continue reading