Storming Retail: How Home Depot, Lowe’s & Sears Miss Opportunities

A hurricane of missed opportunities in retail and content strategy.

If I had stock in Home Depot, Lowes, or Sears, I’d be pretty annoyed right now. I’d be looking at the impending storm that’s about to hit the East Coast, and think, “why aren’t these retailers ready for Hurricane Sandy?”

To that, I’d add, “again.”

Yup, this is the second year in a row that retailers are not ready for the consumer demand in times of emergency. Last year, we were hit with an epic, freak storm that knocked out electricity for four days. The folks with generators were just fine, but the rest of us were, well, very cold.

You’d think that people would learn from last year and already have generators, batteries, bottled water, canned goods, gasoline, and other things like that. But they don’t. People are people. They don’t usually do a good job of taking care of themselves and typically wait until the last minute to do their Christmas shopping. People are like that and will always be like that.
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