How to Break WordPress and Destroy Your Blog

WordPress Logo Cracked

I broke WordPress.

Everything was working fine. Let’s get that out there just to start. My blog was not broken, nor did it need any specific adjustments.

But still I said to myself, “today…we optimize!” And that was the beginning of the end…and how I broke WordPress.

I’ve been developing websites for a long time. I got into this business in 1995 and the web was a very different place. There were fewer tools for generating webpages and they were buggy and frustrating to use. Making content online required generating HTML code by hand, which meant you really had to learn it.

I don’t mind monkeying around in the code. Experimenting is good, but you can go too far.

And now, let me give you a tutorial on how you can do exactly what I did to mess up my blog.

You too can break your WordPress installation, cause yourself hours of aggravation, lose productivity, and learn a very, very important lesson.

Ready for some fun? Break out the Rolaids ’cause we’re going to break WordPress! Continue reading

3 Easy Email Marketing Tips to Improve ROI

Few things in the modern world are as ubiquitous as email. In a few short years, the medium of email went from being a small part of the online experience to a centerpiece of our professional and personal lives. And yet, oddly enough, many marketers are unsure of how to properly utilize email as part of their branding campaign.

Here are three tips for getting the most out of your email marketing efforts. (Why only three? Well, for starters, email marketing is a massive topic that is far too important to tackle in just one blog post. So let’s just start with three and see how that goes.)

1. Understand How Images Load
These days, many of your target customers have the ability to receive HTML email, which means that you can include snazzy images. But many email programs do not show images when the email is opened. That means your splashy email may not display as intended until the user clicks “load images.” Be sure to design your emails, so that key messages display on the preview mode.

This video by my friend and technical advisor Chris Cullmann details how to optimize the images in the body of an HTML email. Note how certain techniques that work well on a website (white navigational text on a black background), just doesn’t work on HTML emails. Listen to Chris. He’s smart. Continue reading