Interview with Health 2.0 Matchpoint for My Healthcare Speaking Event

Next week, I’m honored to be moderating a panel at Health 2.0 Matchpoint | East. As with my last conference, I thought it would be interesting to interview one of the convention planners.

Actually, they interviewed me first, and that Q&A is on the Health 2.0 website: Buddy Scalera of Ogilvy CommonHealth on Consumer Engagement

This next interview is quite interesting, at least from my perspective. Usually I am working closely with professional marketers and technology innovators in pharmaceutical marketing.

This particular interview is with Joy Bhosai, who comes to health technology from the healthcare side. Joy graduated Yale University with a degree of Master of Public Health (MPH). If that’s not enough, she went on to get her MD from UCSF. Not too shabby.

Joy is one of the people trying to drive innovation and new thinking in healthcare. Let’s hear what she has to say about health technology, healthcare innovations, and thought leadership.

 

BUDDY SCALERA: First, tell me who you are and what role you play at Health 2.0.

Joy Bhosai, Matchpoint Director for Healthcare 2.0.

Joy Bhosai, Matchpoint Director for Healthcare 2.0.

JOY BHOSAI: Joy Bhosai and I’m Health 2.0’s Matchpoint Director. Matchpoint is a program where we work with industry leaders to identify and select innovator companies to meet with. The Matchpoint program was established to help our sponsors separate signal from noise when evaluating health tech startups. We can identify companies with a lot of promise for partnerships, since we work to understand how emerging technologies meet the needs of our sponsors– who range from health providers such as Kaiser to payors like UnitedHealth.

 

Okay, so we’re going to be meeting at this Matchpoint | East event. This is new to me. Can you explain what people will be doing there?

Matchpoint | East consists of both meetings and workshops. Health tech companies go through an application process for which our team and our sponsors select participants to attend. Traditionally, over 500+ apply and 10-15 companies get select to meet with their sponsoring host. Each company selected is given 15 minutes to meet with their respective host sponsor. These lead to high yield, effective meetings for both parties.  In between the meetings, we also have workshops that are led by leading health tech experts for everyone to attend. Continue reading

Will Amazon Add Prescriptions?

amazon_logo-1024As I begin to assemble my 2010 tech predictions (a silly, but fun tradition among bloggers and other media types), I find myself stopping frequently to shop. Well, not shop exactly, more like check Amazon to see if a product exists. Y’see Amazon has grown so all-encompassing that it’s become something of a reality check for products.

You can order almost any product from Amazon. Since Amazon runs something of an eBay-like reseller area, they can sell things that they don’t even stock in their warehouse. I actually sell a few things on Amazon, including back issues of comics and my books.

Amazon has a secure ecommerce network, lots of customers, and a strong trusted brand name. With a greater push for digital healthcare, many more people will be shopping for their prescriptions online.

Since so many traditional pharmacies have diverse retail stores (or anchor to retail locations), consumers are already comfortable with picking up prescriptions while they shop for other products. WalMart, CVS, and other stores have strong retail and online locations that sell prescriptions.

If you have an acute condition that requires an immediate prescription, shopping online may not be the best option. But for chronic conditions that require a regularly updated prescription, reordering from an online pharmacy makes sense.

So how long before you can buy your prescriptions on Amazon? Probably not long.