SOPA Blackout Screenshots Including Google, Reddit, Wikipedia

It’s been a long time coming. The SOPA blackout is finally here and a clear message is being sent to the US government.

There are many places to learn about SOPA. I’ll provide links at the bottom.

What I find fascinating are the blackout pages, which were spread virally. I’ll provide some SOPA blackout screenshots here on the blog. Others will appear on my Flickr page.

(Oh, and before I forget…all websites are (c) their respective owners! If you are a copyright holder and want a screenshot removed, please let me know.)

Wired Censored SOPA Blackout and News
Wired SOPA Blackout Page Screenshot
BoingBoing SOPA Blackout and News
BoingBoing.com SOPA Blackout Page Screenshot
Craigslist SOPA & Pipa Blackout and News
CraigsList SOPA Blackout Page Screenshot

See More Screenshots Continue reading

5 Easy Tips for Using Google+

Google+ LogoWell, it’s official. Facebook finally has a real, serious challenger for their crown as king of the social media sites.

Google recently launched the Google+ social network. Geeks rejoiced (partially because it’s fun to play with new toys).

This isn’t Google’s first attempt at social networking. Far from it. They’ve had a few years of practice with stuff like Google Buzz, Google Wave, and Orkut. This time, it seems, they’ve come out with something that’s truly promising.

If you’re a marketer, you know that this will make it to a whiteboard near you sooner rather than later. Before clients start asking about it, you’ll want to know more about getting started with Google+.

Here are five really easy tips for getting started with Google+: Continue reading

Google Analytics Starting….Now!

Google Analytics Logo

Google Analytics Logo

In marketing (and in life), timing is essential. It may be as simple as making the light before it turns red (good timing!). Or it may be something as big as when to pop the big question.

If you’re a marketer, there has never been a better time to pop the question…around site analytics. Okay, it’s not quite as sexy as “popping the question,” but it still benefits from good timing.

Google just released a major overhaul to Google Analytics, their amazing — and free — cloud-based web analytics package. Tweets are flying, especially if you follow the hashtag #googleanalytics, there are a lot of people very excited about the new Google Analytics. That makes this the perfect time to get your clients’ websites tagged and tracking.

If they are already using Google Analytics, you should dive deep into some of the new features, like custom dashboards and improved linking with Google Adwords. The Google Analytics blog outlines some of the new features. Continue reading

Google Doodles Will Eisner

Google Doodle Will Eisner

Google Doodle Will Eisner

In a pleasant surprise this morning, Google‘s logo was changed to celebrate the birthday of Will Eisner.

For those of you not familiar with the name Will Eisner or the Eisner Awards ceremony, it’s worth noting that Eisner is considered one of the original giants in the comic book industry. He was a prolific and influential comic book writer/artist who pushed the boundaries of the medium.

Eisner is credited with coining the term “graphic novel” as he published one of the first major self-contained, long-form comic book stories. He was the creator of the classic comic “The Spirit,” which still holds up today, unlike many other early comic book stories. Even by today’s modern standards, “The Spirit” is mature and intelligent, both in story and art.

Eisner was a passionate educator, who published multiple books on the topic of creating comic books, including Comics and Sequential Art and Graphic Storytelling and Visual Narrative. These books treated comics like a legitimate medium, providing much-needed respect for the craft of sequential art.
Continue reading

Facebook Privacy Settings

Have you updated your Facebook privacy settings? No, go ahead and do it now. I’ll wait.

I’ll wait, but the identity thieves and hackers aren’t waiting. They’re out there collecting all kinds of personal information about you.

Consider all of the personal information that you post to message boards and profiles. With some time and effort, people can gather some pretty significant data on you.

Think about it for a moment. If you fully populate your profile, they may already have:

  • Your full name, including middle name
  • Your maiden name (if you’re a married & changed your last name)
  • Your birth date
  • Your hometown and current town
  • Your school and educational history
  • Your spouse’s information (or significant other)
  • Your employment history
  • Your religious and personal views
  • The names of your children and pets
  • Photos of yourself and many of your family and friends

Add this to the stuff you’ve posted online about yourself in comments and Wall-to-Wall posts….and you’re looking at a LOT of personal information on Facebook alone. This is more stuff than some famous people have published about themselves. And at least they get the side benefit of being famous (and sometimes rich!).

Let’s just remember that “mother’s maiden name” is sometimes a security question for financial institutions. As are offbeat questions about your personal life that, theoretically, only you should know.

If you want to make it even more creepy, go to Google Maps or Google Earth. Type in your home address. If you’re looking at an aerial photo of your house, then everyone knows where you live. And if you post when you’re on vacation on your Facebook status, you may be telling everyone when your house will be vacant.They’ll even provide directions for burglars.

So, yeah. Go update that Facebook profile and keep some of your personal life private.

Google Search Stories – 53 Seconds to Message

As a marketer, I am always trying to provide the best possible message in the shortest possible time. People are busy, so you need to give them the information they need to decide if they want to learn more about your product. Give them the right message in the right place at the right time, and you’ve got their attention.

Loosely translated: You get to tell your story.

Check out the video below from Google Search Stories. In 53 seconds, Google and YouTube reinforce the motivational power of storytelling.

And just for fun, check out the Batman Search Story.

Microsoft + Yahoo = MicroHoo Search

The Search landscape is once again changing. With Microsoft’s purchase of Yahoo, there seems to be a new challenge to Google, which currently holds a majority share of search traffic. In fact, Google is both #1 (through Google.com) and #2 (through YouTube, which is not typically thought of as a search engine).

It’s always exciting to see new innovations and changes. To their credit, the folks at Google have not simply sat on their lead. They keep giving us search marketers new and interesting tools for attracting leads and running Search Engine Marketing (SEM) campaigns.

Microsoft’s Bing search engine has been showing a lot of promise, and we’re already running campaigns there. MSN search always had some intriguing demographic targeting tools, but they never pulled enough traffic to see if the system would scale.

As they join forces with Yahoo, it will be interesting to see how MicroHoo (that’s Microsoft + Yahoo to you) approaches services beyond keyword search. Let’s see some solid new ways to drive and measure relevant traffic from content, site, and video targeting.

Microsoft and Yahoo have some solid resources and assets. It will be interesting to see if Yahoo can effectively pull properties like Flickr, Delicious, Yahoo Video, or even Avatars into Search. On Microsoft’s side, they have some interesting properties that could be part of Search, including Silverlight, X-Box, Zune, Healthvault, Money, Streets, and Windows Mobile.

Let the (new) games begin!

Picasa Goes Mac Desktop

Most dedicated Mac users I know tend to use the iLife applications that come with a new Mac. While not particularly glamorous, these apps work well together. Apple’s integration strategy makes the whole suite hard to resist.

But as the Mac market share increases, we see more companies developing new and interesting applications for OSX. Google just released a Mac desktop version of Picasa, which is designed to appeal to iPhoto users.

Based on this video, Picasa for Mac has some interesting features, particularly the ability to sync your online galleries.

I use Picasa to share pictures, so I’m likely to try the new Picasa for Mac. Picasa is functional, but not as good as Flickr for sharing pictures.

But considering the fact that Flickr is owned by Yahoo, it may be time to explore other picture-sharing networks. Yahoo’s future is pretty hazy, and they are likely to get purchased by another media company. That means networks like Flickr could undergo some significant changes.

Picasa may not be perfect, but knowing that it is backed by Google helps me have more confidence that my pictures will survive online. And the step to embrace the Mac platform just makes me plain ol’ happy.

Help Wanted: Search Specialist

As we increasingly move to an Internet-centric society, we’re seeing all kinds of new and interesting careers spring up. Soon, we’ll see some interesting career opportunities for smart, adaptable workers.

A few years ago, we saw the rise of professional bloggers and search engine marketing specialists. Right now, we’re seeing professionals developing mobile applications and social media widgets.

In 2009, we’ll see the evolution of the Search Specialist. Now, these people are already out there in niche jobs (and they’ll probably be able to find this blog posting). But coming soon, we’ll probably see headhunters and HR departments looking for knowledge workers who can quickly and effectively mine the Net for super-specific information.

It would be natural to expect this to go to someone with a library sciences degree, but I think Search Specialists will evolve from people who work within specific industries.

I’ll give you an example. I worked as an editor at a small e-marketing agency specializing in pharmaceutical communications directed at healthcare professionals. On my team, I had an editor who was a wizard at uncovering information on the web.

Sure, she was good at Google, but that’s a given. She also knew how to dig deeper and get information in other search engines, like Yahoo, Ask, and MSN (all of which give different results). She also knew how to search blogs, message boards, and news articles to dig up more information.

This is going back a few years before the big YouTube and Twitter explosion. But a Search Specialist will be the kind of person who can quickly and effectively dig up, organize, and present highly focused data sources.

In our case, this editor could dig up information, sort the gems from the junk, and generate an informed position on just about any topic you can imagine. Going forward, and it’s going to be important to access all kinds of information on the public Net, even the stuff that isn’t well tagged and indexed by Google.

Blogs, videos, Flash interfaces, games, e-books, Twitters posts, social networks (including Facebook & MySpace), manuals, databases, closed communities, news archives, software, all contain valuable information. Some of this information is indexed, but most of it is not.

Several industries already leverage search specialists, including patent and other legal businesses. In the future, other industries will seek people out who can mine and measure information from Net sources.

Search Specialists will be needle-in-a-haystack researchers who defy traditional job roles. Some of them will be research specialists or editors or scientists or journalists or work from home entrepreneurs.

In the beginning, they will be underpaid and under appreciated. But one day they will be valued and coveted knowledge workers who can extract stubborn data from nearly any source. In the right organization, they will be highly paid and highly promotable, especially as they research corporate strategies.

If you like to search, discover, and organize, it’s probably a good time to start positioning yourself as a Search Specialist in your current career. Eventually, as the career landscape shifts, you’ll be prepared for a new career as a Search Specialist.

Flickr & Picasa Your New Photos

I’ve been posting more pictures these days to photo sharing sites. My two current favorites are Flickr and Picasa.

Picasa (owned by Google) offers some nice sharing features, including the ability to embed your photos inside your blog. It makes it easy to share a gallery…except on WordPress. (Unless I pay for a WordPress upgrade.)

At least I can embed a preview image that links to the Picasa gallery:

Random Photos by Buddy Scalera

Flickr (owned by Yahoo) is also a cool service, but it only allows you to insert a link to your gallery. That’s sort of old school, considering all of the cool things you can do with widgets and code.

Flickr has a really vibrant and engaging social network, which is one of the reasons it’s so popular. I can join groups where I can share my photos and I can track photographers I like.  By comparison, Picasa’s social community is a little weak.

On the other hand, Picasa offers many cool features, including the ability to upload video and embed slideshows. For the same features, Flickr requires you to pay $24.95 to get the premium features, which include basics like the ability create multiple galleries.

If one of these sites offered the right package, I’d certainly be willing to pay. Of course, I want to pay according to my needs. So, I’d pay $12 a year for upgraded consumer services on Flickr. And if I wanted pro-level services, I’d be willing to pony up $24.95. With only two choices (free or $24.95), I’m sticking with free.

On the Picasa side, I’d like to see Google do a better job of integrating their other services. I already use many Google services, so I’d pay extra to have them synchronized. Again, give me some pricing thresholds, and I’ll choose the one that makes the most sense.