In the online world, it’s rare that we’re willing to pay for anything. We almost never want to pay for content, which is understandable considering how long we’ve been getting it for free.
But as of today, I am ready to pay for a premium version of YouTube. Yup, I am prepared, PayPal in hand, to give Google my money for something they provide for free.
Anything to stop the pre-roll. Or at least require only premium-level pre-roll that is relevant to my tastes. This is worth paying for.
Freemium Upgrade to Premium
So you’re familiar with the concept of “freemium” right? Sure you are. That’s where you can get most of the features for free, but to get the “extra special awesome bonus stuff,” you have to pay.
For example, I’m an avid photographer, so I pay for Flickr Pro. Even though Flickr is free, I pay $25 a year for the upgrade. It’s not much money and I feel like I get some good value from it.
I’m also using the free version of Evernote more frequently, so I am considering an upgrade there. Maybe Dropbox too. Both provide good free services, but the extra stuff on the premium may make it worth the few bucks.
To be honest, I use YouTube way more than any of these other services. Google invests bazillions of dollars running YouTube and charges us nothing for it. A few moments of our attention (for a paid advertisement) is all they ask. Seems fair, right? Read more
Here’s something awesome…the Internet is still (mostly) free. Despite the sometimes mammoth costs of launching and maintaining a website, social media campaign, or interactive tool, the cost has remained about the same. In same cases, it’s actually become less expensive.
As the end user, just about everything is free, even though we know darn well that it’s not free to create. There are technical people, writers, designers, marketers, and everyone else…all working together to create stuff online. Some of it is supported by advertising and some of it is paid for by the target user.
So why would you pay for anything online? Well, I guess there are just some things worth paying for. Here are 11 things I’m willing to pay for (and maybe already do) on the web.
It’s worth noting that almost all of these are freemium services. That basically means that you get the core service for free. If you really like it, you can pay for an upgrade. Freemium is the ultimate in “try before you buy” solutions for brands to market themselves and their services.
Top 11 Things I’m Willing to Pay for Online Read more
Amazon just announced their new music digital locker service, appropriately named Amazon Cloud Drive. If you already use Amazon, you get 5Gb of free storage space. And it’s not just storage space, you can actually upload your own personal music files and stream music to your device or desktop.
Are there other places where you can upload files for free? Sure, Dropbox.com and Google Docs have offered this kind of solution for a while. Services like these allow you ample space to FTP files to yourself or other people. It prettymuch eliminates the need for USB keys, which always seem to get lost or stolen.
Amazon goes one step further by adding a terrific music player and upload app that works on Mac and PC. If you don’t have it already, Amazon automatically downloads and installs Adobe Air, which is free and is useful for apps like TweetDeck. Best of all, it’s incredibly easy and fun, even for people who are fairly low tech.
Ten billion. That’s how many songs have been legally downloaded from Apple’s iTunes Store.
This is what that looks like: 10,000,000,000
If it look impressive, that’s because it is. And it is significant because it may represent a small victory in the war over digital piracy. Apple has made it easy and affordable to buy music (something the record industry didn’t do themselves). As a result, people have paid money for stuff that they can easily steal.
If you own an iPod, iPhone or some other Apple device, you know that the Apple iTunes Store is really, really easy to use. Plus, they sell more than just music. You can get movies and TV shows as well.
As the iPad comes out, Apple will begin to roll out ebooks, newspapers, magazines, and other new media content. It’s going to be a broad range of materials, many of which will be purchased by the download. (Currently there is no subscription model.)
From a content perspective, this is a huge opportunity. People have grown used to getting content for free on websites. Few websites have managed to get money out of their visitors. Marvel Digital and Disney Digital have online subscription models, but those are premiere brands with highly exclusive content resources and characters.
As the iPad hits the streets, Apple is going to be working hard to get you to pay for content. Amazon already gets people to pay for ebooks and blogs on the Kindle, so there is a segment of the population prepared to pay for content.
No, don’t get me wrong. I am not looking forward to paying for stuff that I am getting free today, but that’s how it goes. Only so many websites and publishers can survive on the freemium model. Eventually someone is going to have to pay.
Sure, there will always be people who figure out a way to get stuff for free. In fact, many pirates don’t rip DVDs and MP3s because they want the media. They do it because they enjoy the challenge of cracking the code or beating the system. (And DRM doesn’t seem to work.)
With ereaders like the Kindle, Nook, and iPad, publishers are going to have to figure out a way to get people to buy digital books and magazines. Free is not a sustainable business model for most publishers. As the music industry will attest, it’s not going to be easy, but it is possible to get people to pay for media.
Price them right, make them easy to get, and maybe in a few years I’ll be blogging about how there were 10 billion ebooks sold on the Apple store.
LINKS – NOT NECESSARILY ENDORSEMENTS:
- Apple iTunes Store Records 10 Billionth Download, Gives Away $10,000 Gift Card
- 10 Billion Songs Sold by Apple’s iTunes Store
- Simon & Schuster Issues Digital Piracy Policy
- Publishers Fear eBook Piracy, But Shouldn’t
- Piracy, Avid Readers and New Business Models
Lots of people, including me, use free applications. This blog is on the free version of WordPress.
But free really isn’t free. There’s always a price.
As Google grows, more people register to use their free tools, including GMail, Google Documents, YouTube, and this little tool called “Search.” Yes, and it’s all free. We love free, right?
Google is a for-profit company that has a responsibility to it’s shareholders and employees. The smart engineers who write the code for these free applications…well, they need to get paid. Everyone needs to get paid.
So how does Google make money? Well, right now, they leverage the immense amount of data that they capture every time we do a search. Or they monetize the content of our emails. Or our social networks. Or our video viewing habits.
Google, Yahoo, Facebook, MySpace, YouTube, WordPress and others offer free services with the hopes of getting a LOT of people to register. Then, they monetize it by selling profiling data about how we use their free services. (Note: Broadcast television and radio work in similar ways. Newspapers charge a fraction of what it costs to print and deliver the paper. It’s all fueled by advertising.)
Many people are thrilled that there’s a free alternative to Microsoft’s Office suite. But when you buy their software, you get a certain amount of protected anonymity. Microsoft isnt data mining information from your private Excel spreadsheets, but free services like Google Documents and Zoho can. The front end of these services are free, but they need to find a way to earn a profit. And currently that’s done by aggregating user behavior and selling it to advertisers.
There’s really no such thing as free. And with Internet applications, free is a temporary concept. Eventually, we will all have to pay.