In my line of work, people talk a lot about creativity. As a content strategist and copywriter at a marketing agency, people look to my creative services team for fresh ideas.
They appreciate unique angles, bursts of inspiration, and the proverbial lightbulb-over-the-head.
Yet, that creativity doesn’t just come from “the creatives.” Not at all.
Ideas can come from anyone in any role, if you encourage people to express their own ideas. Account managers, project managers, quality assurance testers, proofreaders, and traffic coordinators have come up with ideas that rival the best copywriters, art directors, and other people typically associated with “ideas.”
The problem? Most “non creative” people feel boxed in by the words printed on their business cards. They incorrectly assume they are less qualified to share new ideas or whatever. It’s really just “whatever.”
The Big Secret Revealed: Where Creativity Comes From
For a few years, I worked as a professional comic book writer (which was outstanding training for new media). At comic book conventions, fans and aspiring creators would sometimes ask where I got my ideas. Continue reading