Three Steps to a Better Presentation & Story

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Precondition your audience at the start of your presentation.

If you’re delivering a business pitch, you are trying to share an idea that the client will want to buy. That means it needs to be memorable. As a presenter, you need to make sure that your future client knows what the heck you are trying to say.

Don’t just tell them that you’re good at delivering a powerful message. Prove it in your presentation.

Here’s a good piece of advice for making presentations memorable, which I learned from my friend and co-worker, John Spingler (aka Sping).

Here are three basic steps to delivering a memorable pitch and marketing story:

  1. Tell them what you are going to tell them.
  2. Tell them.
  3. Tell them what you just told them.

Sounds really simple, right?

But if you’ve ever suffered through a dull PowerPoint presentation and wondered “where is this going?” then you know that delivering a clear message isn’t so simple. When a presentation lacks focus, it’s hard for your listener to remain focused. Continue reading