As Twitter has grown in popularity, questions about how, why, and when to use it have skyrocketed. In advertising/marketing agencies, there is a responsibility (and pressure) to use new technology for branding.
According to Nielsen, Twitter is growing really, really, really, really fast. So, if you’re a marketer, you’re probably trying to figure out how to grab the tail of this comet.
For starters, you need to have something to say. I’m not kidding here. If you have nothing to say on a regular basis, don’t try to jump into the conversation.
Twitter is all about content. Messages, words, and insights. It’s fast, short, and fresh. If you or your brand doesn’t have something to share daily, you may want to sit out the Twitter craze. (Then again, most brands and categories have SOME industry news, so talk to your staff writer about info opportunities.)
Twitter content is legendarily short. Each message can run as long as 140 characters. Yes, you read that right, Tweets (a cute name for a Twitter post) are only 140 characters or less, including spaces, URLs, and line breaks.
(That paragraph actually ran 187 characters. Too much for a Tweet!)
There are plenty of tips and tricks for working within the constraints, community, and technology supporting Twitter. It’s a fun challenge for marketers, especially as the new opinion leaders begin to carve out their turf in this brave new technical world.
Future blogs will touch on how to leverage Twitter and some good examples of people who self promote using this “micro blogging” technology.
In the meantime, check out how I use my Twitter account to share ideas about content, marketing and technology at Marketing Buddy.