Blog Traffic Tip #1 Be Controversial

Blog-Traffic-TipsSo you’re thinking about a blog to promote yourself? Awesome. As your personal self-appointed blog expert, I will offer useful traffic-driving tips (that I may or may not use myself).

First: Content is king. Wow, I know, deep. But it was true when we used to slay trees to share information, and it’s true now. If you have the right content, people want to read, see, experience it.

So if you’re planning your blog, you may be interested in:

Blog Traffic Tip #1: Be Controversial
So, you want traffic, but you don’t want to resort to posting naughty pictures of celebrities. Fine, me neither. So today’s blog traffic tip is to Be Controversial. Stir the pot. Give ’em somethin’ to talk about.

Example: Kurt Sutter is a successful Hollywood producer who worked on The Shield and is the creator of Sons of Anarchy. The guy is credible. So when he talks, people listen.

Boy does he talk. His blog SutterInk is an eye opener, especially when you consider Sutter is talking about people who pay (or may someday pay) his salary. It’s a bare-knuckled critique of the television industry. Even for people not working in Hollywood, it is a startlingly brutal blog.

And, if you just judge it by comments, people read Sutter’s blog. A lot. His recent blog post “NBC’s Act of Contrition” has already netted 65+ posts in under two days.

I loved the Shield, and now I plan to check out Sons of Anarchy. Yes, because of Sutter’s blog, I want to see what kind of television this guy produces.

So…back to Tip #1. If you want to drive traffic to your website, consider a little bit of controversy. Note: it may help if you already have a good contract and a few Emmys to back up your talent. If you’re just a regular shlub, you could end up unemployed. Blog about that.

Follow Me on Your Kindle

Love Words + Pictures = Web, but don’t want to sit in front of your computer monitor anymore? Well, now you can get your W+P=W beamed magically to your Kindle!

Yes, that’s right ebook fans. You can now carry me in your backpack, your purse or even curl up with me in bed. Read about ereading on your favorite ereader!

But that’s not all, you’ll get geeky blog posts about emarketing, interactive content, and maybe even comic books. So what are you waiting for?

Go check out the Words+Pictures=Web Marketing Tech Kindle Edition and impress your friends with your high tech brainy marketing knowledge.

My Blog on Kindle

Don’t Sue Me, I’m Just a Blogger

Some day, I may write a scathing, irony-laced blog posting that draws the ire and fury of some individual or business. It’s not likely, mind you, but it could happen.

Maybe I need MediaGuard blog insurance, which is now being offered by Chubb Specialty Insurance. Nope, I’m not making this up. This, my dear readers, is a sign of modern times.

Y’see, community generated content doesn’t have a big corporate sponsor backing it up. So if a politician is angry at how an article was written, there are ways to address those concerns. The political party can threaten to pull their advertising from a newspaper…but that’s not really going to scare a blogger. Or they can threaten to sue the media organization.

Right now, here in North Jersey, we’re watching a blog-saga unfold in real time, as a prominent political figure is suing a citizen for things that she’s written in her blog. Check out: Free speech, thin skin and cyberspace and 80 take speech fight to streets from our daily newspaper, the Record.

In the case of a newspaper or media outlet, they may have lawyers on staff. If not, there are plenty of corporate lawyers in the yellow pages. Media moguls have a budget and can fight a lawsuit, if they so choose.

But what if you blogged something that someone didn’t like? Do you have the funds to defend yourself against a lawsuit?

Which, of course, brings us to our MediaGuard insurance.

Nowadays, bloggers are no longer just technogeeks who have the ability to understand web development. Nope, blogging takes little technical ability to get started. As a result, there are lots of really influential and important blogs out there that generate lots of traffic and attention. Blogs like the Huffington Post and Perez Hilton get more traffic than some newspapers have readers.

A mention on one of those sites…good or bad…can have a effect on someone’s career. And, of course, that alone could make someone want to sue them. Or you.

Blogger insurance. It sounds funny today, but will you need it tomorrow?

Twitter’s Magical 140

According to Wired magazine, blogging is dead. Sad that the venerable blog post…which broke down barriers of publishing…may be on the way out.

In some ways, it’s true. Blogging was amazingly democratic. Anyone could be a published author, just by posting a blog. For a little while, media giants reacted to the voices of regular people, some of whom became self-appointed experts.

Over the last two years, though, the media caught up. Many top blogs are part of the established media network. Professional journalists and media channels are using blogs to attract, well, us. Now, that democratic blog landscape is being claimed by mainstream media, decreasing the ability of regular people to become key opinion leaders.

Part of the problem is that the blog post…usually pretty short…is just too long. Our attention span is waning to the point that a few paragraphs is too much mental lifting. See Me Read Book.

The predicted replacement? Twitter.

So, if I seem a little long winded to you, check out my Twitter account at http://twitter.com/BuddyWeb

Twitter posts (called Tweets) are limited to 140 characters. That’s about the length of one long sentence. For me, that’s usually two punchy, short sentences.

So, if you like someone’s writing, you can subscribe to their Twitter. Their random thoughts can be posted to Twitter. In best cases, Twitter posts are sharp, interesting, or funny observations. In worst, it’s agonizingly dull people sharing their banal lives.

And, as marketers see this shift, they are discovering new and interesting ways of leveraging the Twitter channel. Or at least as much marketing as you can do in 140 characters.

All hail the short attention span. Just do it quickly because we tend to bore easily!