Interview with “Likeonomics” Marketing Author Rohit Bhargava

Author Rohit Bhargava

Author Rohit Bhargava with his second book “Likenomics.”

Every once in a while, you read a business book and it becomes obvious that what you’ve been doing is…wrong. You know at that moment that you need to start doing things differently.

I had that feeling the first time I read “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back” by Rohit Bhargava. At the time, Rohit was a co-worker at Ogilvy and I was reading the book as a professional courtesy. I mean, sure, he was a smart guy, super nice, and seemed to understand marketing, but I wasn’t expecting much. Most marketing books are bland and theoretical. Short on insight and long on catchphrases.

But Rohit’s book was different. It was clear that Rohit had taken great pains to write a book that went beyond basic theories social media and marketing. It was an insightful, actionable book that is as relevant today as when it was published in 2008.

In his second book, Rohit tackles a range of marketing topics. The umbrella concept of “Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action” (2012) is “likeability,” but that’s just part of the story. He shares case studies and anecdotes that reveal why believability and trust are so powerful for brands. Continue reading

Interview with Kiss eBook Author Chris Epting

eBook "All I Need to Know I Learned from KISS"

eBook “All I Need to Know I Learned from KISS”

Chris Epting is an author after my own heart. As a lifelong fan of the rock band Kiss, Chris published an ebook titled “All I Need to Know I Learned from KISS: Life Lessons from the Hottest Band in the Land” – available on Amazon.

Kiss is, of course, one of my all-time favorite bands. I rock and roll all night to their music, shout it out loud at their concerts, and pay cash for their merchandising. Kiss has touched my life in many meaningful ways.

That’s why when I heard about this ebook, I downloaded it immediately. The title alone grabbed me, but the crisp writing is what kept me reading. As a writer, Epting is a man at the top of his craft. He knows how to weave a compelling narrative that grabs you and never lets you go. I wanted the best and Epting delivered the best.

The ebook is, for lack of a better description, a long, personal love letter to Kiss. Because of his background, Epting delivers the letter from the unique perspective of an informed insider…not as someone with an ax to grind. Continue reading