Buddy Scalera is a high-energy speaker who delivers informative, fun presentations on a variety of new media topics. Topics typically include Visual Content Strategy, Content Marketing, Social Media Marketing, User Journeys and Analytics, and Pharmaceutical Marketing.
His presentations are genuinely informative and entertaining because he is passionate about marketing and branding in new media channels. He was an early adopter of social media and talks with experience about building online communities and nurturing user-generated content for branded websites.
Currently he helps pharmaceutical brand managers better understand the content strategy in social and viral channels.
Content Marketing Summit at LinkedIn – July 30, 2015 (Mountain View, CA)
The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets || Co-presentation with Michelle Killebrew of IBM.
Intelligent Content Conference – March 23-25, 2015 (San Francisco, CA)
Topic: Length of Content and Social Media Measurement – Co-Presentation with Michelle Killebrew
Content Marketing Institute – November 12, 2014 (New York, NY)
Topic: Visual Content Strategy
New York Comicon – October 10-12, 2014 (New York, NY)
Topics: Creativity, writing, art techniques
Content Marketing World – September 8-11, 2014 (Cleveland, OH)
Topics: Content strategy, content marketing
Localization World – May 8-9, 2014 (Dublin, Ireland)
Global scalability for content marketing professionals.
Topic: Content Strategy and the New Governance of New Media
Intelligent Content Conference – Life Sciences & Healthcare – May 8-9, 2014 (San Francisco)
Scalable, channel-agnostic techniques for healthcare marketers.
Topic #1:Beyond The Pill: The Promise of Connected Health (co-presented with Matt Balogh)
Topic #2: Flat Earth Theory and How to Inspire Change in Your Healthcare Organization
C2E2 – April 24-26, 2014 (Chicago)
The largest comic book and pop culture convention in the Midwest.
Topics: Visual storytelling, writing, editing, and networking (for details visit ComicBookSchool.com)
New York Comicon 2013 – October 11-13, 2013 (NYC)
The largest comic book and pop culture on the East Coast.
Topics: Visual storytelling techniques and how comic books are created (for details visit ComicBookSchool.com)
Content Marketing World 2013 – September 9-12 (Cleveland)
The largest content marketing conference in the country. A week-long event that brought together the most exciting speakers and thought leaders in content marketing.
Topic #1 (main event): Visual content strategy
Topic #2 (Healthcare Summit): Organizational change and acceptance of content marketing in large healthcare organizations
Health 2.0 | Matchpoint East – June 25, 2013 (NYC)
A moderated panel about how to deliver appropriate healthcare communications. “Consumer engagement: Translating health information for the general public” included Omar Haroun, Exec. Director Biz Dev, Greatist Inder Singh of Kinsa, and Matthew Holt of Health 2.0.
PR News’ Content Marketing Boot Camp – June 18, 2013 (NYC)
Topic: Show & Tell: Examples of Content Marketing That Works
Check out the pre-conference interview with organizer Steve Goldstein.
NJ Books – June 9, 2013 (Paramus, NJ)
Topic: “Justice League and American Politics: The Graphic Novel’s Role in the Humanities”
Panelists: Ted Rall, Mark McKenna, & Buddy Scalera
DTC National Conference – April 2-4, 2013 (Washington DC)
Topic: eDTC National Pre-Conference Workshop: Gold Pass Only
- Aurora Archer, Senior Director, Marketing Services, AstraZeneca
- Wendy Blackburn, Executive Vice President, Intouch Solutions
- Bill Drummy, Founder and CEO, Heartbeat Ideas
- Bill Meisle, Former GSK Marketer
- Buddy Scalera, SVP, Interactive Content & Market Research, Ogilvy
Social Media Week February 19, 2013 (New York City)
Topic: Mocial RX: Leveraging Mobile & Social in Healthcare
Description: Health discussions have moved beyond a single screen and one-on-one exchanges. Mobile and social — what some call “Mocial” — is all about a new platform of on-the-go device and broader discussion. From geofencing to quantified self to the second screen, this lively exchange explores how “our networked life” influences behavior change, removes barriers, and adds value to connected communities.
Intelligent Content Conference February 7-8, 2013 (San Francisco, CA)
Topic: Developing and managing channel-agnostic content
Title: Channel-Agnostic Content Strategy for Happy Marketers
Description: Learn why “intelligent content” is an inevitable future for multi-channel marketing. Developing channel-agnostic content is rapidly becoming the only way to address the proliferation of emerging channels and new devices. Brands are publishers and content is liquid. Marketing teams need to consider how to share messages across the platforms that their customers are using. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.
Content Marketing World Health Summit November 7-8, 2012 (Cleveland, OH)
Topic: Content strategy in healthcare
Title: Content Marketing Strategy and Pharma
Description: Meet Grok and learn how content strategy started 600,000 years ago! Learn how smart content planning can help you save money and deliver more effective and measureable content.
eDTC Revolution 2012 (Washington DC)
Topic: Digital Content Strategy
Title: “Unlock the Keys to Scalable Content to Ensure A Resonate Online Consumer Message”
DTC National Conference 2012 (Washington DC)
Topic: How Social Media Channels Influence Consumers & Their Opinions
DTC National Conference 2011 (Boston)
Topic: Optimizing the Brand Web Site
International Pharmaceutical Privacy Consortium (IPPC) Conference 2011 (New York City)
Topic: Social Media and Pharmaceutical Brands
ExL Pharma: Pharmaceutical Search Engine Marketing Strategies Conference 2009 (Princeton)
Topic: Emerging Search Engine Technology Drives Digital Integration Strategy
Buddy also teaches “digital immersion” classes to pharmaceutical brand managers, who get hands-on experience with new media tools. It’s a truly interactive way to learn about social media and emerging digital channels, tailored to the specific needs of pharmaceutical professionals. And it’s a lot of fun.
Partial client list:
- Bayer Healthcare
- Novartis Pharmaceuticals
Learn more about articles that Buddy has written on pharmaceutical, social media, and technology. He is also the author of five published books on creativity and pop culture.
Interested in booking Buddy for an event? Sure you are! Contact him at firstname.lastname@example.org