Speaking & Events

Buddy Scalera is a high-energy speaker who delivers informative, fun presentations on a variety of new media topics.

His presentations are genuinely informative and entertaining because he is passionate about marketing and branding in new media channels. He was an early adopter of social media and talks with experience about building online communities and nurturing user-generated content for branded websites.

He was part of the team that helped launch the very first pharmaceutical brand on a social media channel. Since then, he has continued to help pharma brand managers better understand the content strategy in social and viral channels.

Upcoming events:

DTC National Conference – April 2-4, 2013 (Washington DC)
Topic: eDTC National Pre-Conference Workshop: Gold Pass Only

  • Aurora Archer, Senior Director, Marketing Services, AstraZeneca
  • Wendy Blackburn, Executive Vice President, Intouch Solutions
  • Bill Drummy, Founder and CEO, Heartbeat Ideas
  • Bill Meisle, Former GSK Marketer
  • Buddy Scalera, SVP, Interactive Content & Market Research, Ogilvy

A pre-conference workshop designed to give savvy marketers a unique chance for small setting learning from large stage leaders in the DTC digital marketing space. Workshop discussion topics to include: innovations in creative & marketing tactics, optimization of campaigns/channels, crafting a content strategy and connecting to the engaged patient/caregiver.

 

Past Events:

SMW-2013-125x125Social Media Week February 19, 2013 (New York City)
Topic: Mocial RX: Leveraging Mobile & Social in Healthcare
Description: Health discussions have moved beyond a single screen and one-on-one exchanges. Mobile and social — what some call “Mocial” — is all about a new platform of on-the-go device and broader discussion. From geofencing to quantified self to the second screen, this lively exchange explores how “our networked life” influences behavior change, removes barriers, and adds value to connected communities.

  • Buddy Scalera, SVP, Interactive Content & Market Research, Ogilvy CommonHealth
  • John Nosta, EVP, Senior Strategist, Ogilvy CommonHealth
  • Andrea Hackett, Account Supervisor, Digital Strategy, Social@Ogilvy
  • D.G. Chichester Chief Digital Officer, Senior Partner, Ogilvy Healthworld

ICC2013-125x165Intelligent Content Conference February 7-8, 2013 (San Francisco, CA)
Topic: Developing and managing channel-agnostic content
Title: Channel-Agnostic Content Strategy for Happy Marketers
Description: Learn why “intelligent content” is an inevitable future for multi-channel marketing. Developing channel-agnostic content is rapidly becoming the only way to address the proliferation of emerging channels and new devices. Brands are publishers and content is liquid. Marketing teams need to consider how to share messages across the platforms that their customers are using. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.

Content Marketing World Health Summit November 7-8, 2012 (Cleveland, OH)
Topic: Content strategy in healthcare
Title: Content Marketing Strategy and Pharma
Description: Meet Grok and learn how content strategy started 600,000 years ago! Learn how smart content planning can help you save money and deliver more effective and measureable content.

 

Buddy Scalera Presentation Photo

Buddy Scalera presenting at the DTC National Conference 2012

eDTC Revolution 2012 (Washington DC)
Topic: Digital Content Strategy
Title: “Unlock the Keys to Scalable Content to Ensure A Resonate Online Consumer Message”

DTC National Conference 2012 (Washington DC)
Topic: How Social Media Channels Influence Consumers & Their Opinions

DTC National Conference 2011 (Boston)
Topic: Optimizing the Brand Web Site

International Pharmaceutical Privacy Consortium (IPPC) Conference 2011 (New York City)
Topic: Social Media and Pharmaceutical Brands

ExL Pharma: Pharmaceutical Search Engine Marketing Strategies Conference 2009 (Princeton)
Topic: Emerging Search Engine Technology Drives Digital Integration Strategy

Buddy also teaches “digital immersion” classes to pharmaceutical brand managers, who get hands-on experience with new media tools. It’s a truly interactive way to learn about social media and emerging digital channels, tailored to the specific needs of pharmaceutical professionals. And it’s a lot of fun.

Partial client list:

  • Bayer Healthcare
  • Novartis Pharmaceuticals
  • Genpact

Learn more about articles that Buddy has written on pharmaceutical, social media, and technology. He is also the author of five published books on creativity and pop culture.

Interested in booking Buddy for an event? Sure you are! Contact him at buddy@buddyscalera.com

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