A Tale of Two Decks (Slideshare Experiment)

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This is an experiment on Slideshare. This is…A Tale of Two Decks.

Let’s start at the beginning. Recently, I shared the stage with Michelle Killebrew at the Intelligent Content Conference 2015 in San Francisco. If you didn’t attend the event, you missed our somewhat unorthodox presentation where we told “a story about storytelling.”

Note: All videos from the ICC conference are available online. Watch the video of our Long and Short presentation. This is my Intelligent Content Conference 2015 Recap blog post.

Usually the best way to understand a presentation is, well, to see it presented. Realistically, there are only so many conferences any one person can attend, so a lot of us check out Slideshare for interesting and useful presentations.

We planned to simply upload the deck, but that would lose some meaning, since we can’t be there to offer the voice overs and other descriptions. I’ve uploaded other decks in the past, most of them about healthcare marketing and visual storytelling. The decks are clear during the presentation, but would be a bit vague if you didn’t see it presented in person.

This time we decided to try something different. We maintained one master deck, which we called the Original Version. Other than a few minor edits, the deck was a record of how we presented at ICC. The second was a version with comments and call outs, which we called the Annotated Version. This version included slides that we’d removed for time and added several additional slides to enhance the download experience. More on this later. Continue reading

Upcoming: Content Marketing World 2013 in Cleveland

Poster promoting Content Marketing World 2013 featuring Buddy Scalera, Tim Washer, Sarah Skerik, and Jeff Rohrs

Poster promoting Content Marketing World 2013 featuring Buddy Scalera, Tim Washer, Sarah Skerik, and Jeff Rohrs

In a few days, I’ll be presenting at Content Marketing World in Cleveland, one of the premiere events in marketing and content strategy. If you work in content, content marketing, content strategy, analytics, or social media, this is the must-attend event of the year.

Joe Pulizzi and the conference planners have created and shared some clever materials, including a series of posters featuring different speakers. Of course, we love to see our names, so everyone on the poster is sharing it on their social channels. My poster in the series has a disco theme and includes Jeff Rohrs, Sarah Skerik, and Tim Washer.

I talk to my clients a lot about social and viral assets. This is an excellent real-time example of how to create content assets that travel through sharing and endorsement.

They’ve also created a SlideShare presentation that included quotes from many of the speakers. And, of course, the views and likes for this thing are impressive as hell.

The original PowerPoint asset was posted August 14, 2013 on SlideShare. As of this writing, it’s already at 34,819  views. Remember, this is a deck leading up to a business conference. This isn’t some goofy pop culture thing from MTV or People magazine, so you don’t usually see view rates like this on business content.
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Three Steps to a Better Presentation & Story

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Precondition your audience at the start of your presentation.

If you’re delivering a business pitch, you are trying to share an idea that the client will want to buy. That means it needs to be memorable. As a presenter, you need to make sure that your future client knows what the heck you are trying to say.

Don’t just tell them that you’re good at delivering a powerful message. Prove it in your presentation.

Here’s a good piece of advice for making presentations memorable, which I learned from my friend and co-worker, John Spingler (aka Sping).

Here are three basic steps to delivering a memorable pitch and marketing story:

  1. Tell them what you are going to tell them.
  2. Tell them.
  3. Tell them what you just told them.

Sounds really simple, right?

But if you’ve ever suffered through a dull PowerPoint presentation and wondered “where is this going?” then you know that delivering a clear message isn’t so simple. When a presentation lacks focus, it’s hard for your listener to remain focused. Continue reading