It's easy to download full applications like Aperture from the Apple App Store.
This weekend, I broke down and bought a copy of Apple’s Aperture software. As a Mac user, I am typically very happy with the core software that comes with iLife, but I just needed something more powerful. And the Apple App Store has been daring me to purchase something from it.
As a published photographer with three photography books in Amazon and Barnes & Nobles, I figured that I needed something slightly more versatile for organizing images. iPhoto is okay, but it’s just not up for the task of organizing a huge library of pictures.
I’d dabbled with Adobe Bridge, which is part of the Adobe Creative Suite, but found it to be a bit slow and clunky. I’ve also tried out the Extensis Portfolio package, which was really quite good for $199. It allowed a lot of flexibility in storage and organizing. But as I moved from my old Mac G5 to my new iMac, I wanted something that would be a little more universal. That is, I’d never met another person who used Extensis Portfolio and I was concerned that, if I had a problem, I would have limited support options.
If I get a new computer, I don’t want to do what I am doing now, which is trying to upgrade multiple files and software packages.
Apple's App Store sells Mac software
Anyway, after doing entirely too much research, I downloaded Apple’s Aperture. In the stores, it costs $199. In the Apple App Store, it’s only $80. That’s the full version, not the upgrade.
The App Store was a pretty smooth and intuitive process. It just billed the purchase to my iTunes account and installed the Aperture application on my computer. I have no idea what will happen if I get a new computer, but for now, I feel pretty good about downloading software and not getting discs and a serial number.
Installing and using Aperture is a standard Apple experience. Everything works, and you feel good about your purchase. No wonder iPhones and iPads are flying off the shelves. People like a good user experience and simplicity goes a long way. Usability is important for end users, even power users and professionals.
Now comes the task of organizing and tagging 70,000 photos.