It’s been a long time coming. The SOPA blackout is finally here and a clear message is being sent to the US government.
There are many places to learn about SOPA. I’ll provide links at the bottom.
What I find fascinating are the blackout pages, which were spread virally. I’ll provide some SOPA blackout screenshots here on the blog. Others will appear on my Flickr page.
(Oh, and before I forget…all websites are (c) their respective owners! If you are a copyright holder and want a screenshot removed, please let me know.)
See More Screenshots Read more
What’s your Klout score? It’s a question that you hear more often, particularly if you’re in the agency world.
So what is Klout and why is it important? That’s the more important question!
First off, if you haven’t tried it yet, go to Klout.com. If you’re signed into Twitter, it will ask you to connect your two accounts. Twitter has a pretty good application programming interface (API), so you can link two different services and share data. It’s pretty easy.
At first, Klout will probably give you a low score because it does not know how you interact with other Twitter users. But in time, it will give you some indication of your “influence.” You can read about how Klout scores influence, but suffice to say, it attempts to measure how many people repeat (or retweet!) what you say. It’s a modern, online version of how cool you are among your peers.
It was a little slow getting started, since it took some time for me to really understand how Fan Pages actually worked. As an author of very niche books, I am really excited about the passion and energy that people bring to the Fan Page.
A few years back, I wrote a post titled Top 5 Things I’ll Pay for on the Web. (Still brilliant, I know.)
By this point, I would have expected that the pay model for content would have changed, but for the most part, it has not. The web remains mostly free and will probably remain that way for quite some time.
There has been, however, an interesting shift in the tablet world. First the Kindle and then the iPad have nudged people along to pay for content. It’s not a mass movement, but it is a step in the direction where content creators can eventually charge something for their content. As such, content strategy will need to evolve to reflect this slow evolution back toward paid content.
Back when I got my first Kindle, there was a small, but growing library of ebooks. Many were free, some were as inexpensive as 99 cents, and others were around $9.99. It wasn’t a bad price for content, especially for those 99 cent books. Downloading and payment was easy, so the barrier to purchasing new content was low. Read more
As the print industry continues on an inexorable path to extinction, an analysis by the Wall Street Journal reinforces what many of us already knew. Specifically, ebooks are just less expensive to publish.
First off, I’m not a book hater. Actually, quite the opposite. I’ve had a lifelong love affair with print. I spent many years in print publishing. Now that I’ve started writing books, I’m hoping that print sticks around just a bit longer.
Unfortunately, that’s just not going to happen.
The Internet has has led to fewer people buying and reading books. That much we know.
Books are dying. Actually, if you believe the pundits, almost all of print is dying.
As someone who used to work in print publishing, I see many friends looking for new jobs. So, yeah, I tend to agree with the pundits on this one. Books are dying, and I am not happy about it.
As Borders closes the book on their business as booksellers, you can’t help but wonder what’s next for the entire publishing business. As an author of four books (and a fifth one coming!), I am more than just a little concerned about the untimely but not entirely surprising demise of this significant retailer. Read more
Google recently launched the Google+ social network. Geeks rejoiced (partially because it’s fun to play with new toys).
This isn’t Google’s first attempt at social networking. Far from it. They’ve had a few years of practice with stuff like Google Buzz, Google Wave, and Orkut. This time, it seems, they’ve come out with something that’s truly promising.
If you’re a marketer, you know that this will make it to a whiteboard near you sooner rather than later. Before clients start asking about it, you’ll want to know more about getting started with Google+.
Here are five really easy tips for getting started with Google+: Read more
I was an early adopter of Twitter, and yet, I’d failed to build a strong following. This was my fault, of course, since I was aware of the growing importance of the Twitter channel for social network engagement.
In fact, some of the people I’d helped to get started in Twitter were already miles ahead of me in building a strong following.
So, yeah, I was starting to feel like I needed to catch up. Fast.
I’d read a few interesting blog posts about purchasing Twitter followers, but I dismissed the concept. I mean, how good could these followers be, if they were willing to be bought and sold?
I was determined to build my followers the old fashion way: earn them. And then… Read more
Everything was working fine. Let’s get that out there just to start. My blog was not broken, nor did it need any specific adjustments.
But still I said to myself, “today…we optimize!” And that was the beginning of the end…and how I broke WordPress.
I’ve been developing websites for a long time. I got into this business in 1995 and the web was a very different place. There were fewer tools for generating webpages and they were buggy and frustrating to use. Making content online required generating HTML code by hand, which meant you really had to learn it.
I don’t mind monkeying around in the code. Experimenting is good, but you can go too far.
And now, let me give you a tutorial on how you can do exactly what I did to mess up my blog.
You too can break your WordPress installation, cause yourself hours of aggravation, lose productivity, and learn a very, very important lesson.
Because of the rapid growth of social media sites like Facebook and LinkedIn, many people are unsure of how they should draw the line between professional and personal communications. It’s a bit of a balancing act, but if you follow a few rules of thumb, you’ll do a better job of managing your professional brand.
First off, if you aren’t yet familiar with it yet, LinkedIn has become the hot destination for professional networking. It’s the ultimate social and professional mixer that helps people connect through career experiences.
Essentially, you go to LinkedIn to create a living resume. It may help you get discovered by HR recruiters or former co-workers. So it is essential for you to market yourself properly. Here are five easy tips for making the most of LinkedIn.
1. Be professional.
It’s strange to even say this, but you need to treat LinkedIn as you would any other workplace. Consider LinkedIn just another extension of your career, because for now, it kind of is. There are enough working professionals on LinkedIn that you must assume that everything you write is going to be seen and interpreted by some of your co-workers.
Separate your personal online life (e.g., Facebook) with your professional online life (i.e., LinkedIn). There is the “work you” and the “home you.” LinkedIn is the place for the work version of yourself. Read more