Last week, my first Kickstarter project ended successfully. I was funded 115% of my goal, which means I raised $694 and my goal was $600. Not bad.
The idea here was twofold:
- First, I wanted to raise a few bucks to print a batch of custom t-shirts, but without taking on a personal risk. As noted, mission accomplished.
- Second, I wanted to have the experience of running a Kickstarter project. All too often, people talk about stuff without really knowing how it works. I’d heard a lot of about crowdfunding, how it relates to marketing, and figured it might make sense to know how it actually worked. Again, mission accomplished.
Setting It Up
As I mentioned in my first Kickstarter post, the setup process took longer than expected. I wanted to be running a few days earlier, but my project was initially rejected. It took me a day or so to appeal and get approved. Plus, there are the financial requirements, which took some time with the bank and Amazon.com.
Once I got started, the Kickstarter contributions surged. Within the first 48 hours, I’d almost completed my funding. Between several friends and a couple of generous benefactors, I was almost ready to retire to a beach in Miami.
Almost. Continue reading