600,000 Years of Health Storytelling (Video)

Check out my presentation on content strategy for the web. This one includes Grok the Caveman, who was the world’s first healthcare educator.

In this presentation, I discuss how our ancestors used visual storytelling to communicate health messages. Our DNA is encoded to respond to visual stories, which we should be leveraging to share health information.

This particular presentation was delivered to our internal staff at Ogilvy CommonHealth in the Parsippany, NJ office. If you enjoyed this, be sure to check out my blog post “Epic Tales of Marketing Storytelling.” Continue reading

Buddy Scalera’s 2013 Conference and Speaking Recap

This was a busy year for me in terms of presentations and appearances. Content marketing has become a hot topic, so these days I’m out there talking about some of the how-to elements of getting started.

A few people have mentioned that I need to keep track of these speaking appearances better, so I created this post to document 2013.

 

Buddy Scalera explains content strategy using Grok comics drawn by Pat Quinn.  ICC2013 - San Francisco

Buddy Scalera explains content strategy using Grok comics drawn by Pat Quinn. ICC2013 – San Francisco

FEBRUARY:
February 7-8, 2013
The year kicked off with the Intelligent Content Conference 2013 in San Francisco. This event is one of the most technically advanced events, so the speakers are encouraged to talk about the how-to aspects of creating intelligent content. One of the organizers is Ann Rockley, who is an industry thought leader on XML-driven content. The other organizer is Scott Abel, the Content Wrangler, who is deeply involved with the technical details behind content management across multiple channels.

Anyway, I spoke at the ICC 2013 and delivered a presentation called “Channel-Agnostic Content Strategy for Happy Marketers.” It’s a deep dive into how content needs to be developed and managed to flow across multiple platforms. We had slightly tighter time slots, so the idea was to get into your story fast. It was a good approach that stripped out the fluff and forced you to get into the specifics of content formatting.

This is the deck I presented:

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Upcoming: Content Marketing World 2013 in Cleveland

Poster promoting Content Marketing World 2013 featuring Buddy Scalera, Tim Washer, Sarah Skerik, and Jeff Rohrs

Poster promoting Content Marketing World 2013 featuring Buddy Scalera, Tim Washer, Sarah Skerik, and Jeff Rohrs

In a few days, I’ll be presenting at Content Marketing World in Cleveland, one of the premiere events in marketing and content strategy. If you work in content, content marketing, content strategy, analytics, or social media, this is the must-attend event of the year.

Joe Pulizzi and the conference planners have created and shared some clever materials, including a series of posters featuring different speakers. Of course, we love to see our names, so everyone on the poster is sharing it on their social channels. My poster in the series has a disco theme and includes Jeff Rohrs, Sarah Skerik, and Tim Washer.

I talk to my clients a lot about social and viral assets. This is an excellent real-time example of how to create content assets that travel through sharing and endorsement.

They’ve also created a SlideShare presentation that included quotes from many of the speakers. And, of course, the views and likes for this thing are impressive as hell.

The original PowerPoint asset was posted August 14, 2013 on SlideShare. As of this writing, it’s already at 34,819  views. Remember, this is a deck leading up to a business conference. This isn’t some goofy pop culture thing from MTV or People magazine, so you don’t usually see view rates like this on business content.
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Interview with Health 2.0 Matchpoint for My Healthcare Speaking Event

Next week, I’m honored to be moderating a panel at Health 2.0 Matchpoint | East. As with my last conference, I thought it would be interesting to interview one of the convention planners.

Actually, they interviewed me first, and that Q&A is on the Health 2.0 website: Buddy Scalera of Ogilvy CommonHealth on Consumer Engagement

This next interview is quite interesting, at least from my perspective. Usually I am working closely with professional marketers and technology innovators in pharmaceutical marketing.

This particular interview is with Joy Bhosai, who comes to health technology from the healthcare side. Joy graduated Yale University with a degree of Master of Public Health (MPH). If that’s not enough, she went on to get her MD from UCSF. Not too shabby.

Joy is one of the people trying to drive innovation and new thinking in healthcare. Let’s hear what she has to say about health technology, healthcare innovations, and thought leadership.

 

BUDDY SCALERA: First, tell me who you are and what role you play at Health 2.0.

Joy Bhosai, Matchpoint Director for Healthcare 2.0.

Joy Bhosai, Matchpoint Director for Healthcare 2.0.

JOY BHOSAI: Joy Bhosai and I’m Health 2.0’s Matchpoint Director. Matchpoint is a program where we work with industry leaders to identify and select innovator companies to meet with. The Matchpoint program was established to help our sponsors separate signal from noise when evaluating health tech startups. We can identify companies with a lot of promise for partnerships, since we work to understand how emerging technologies meet the needs of our sponsors– who range from health providers such as Kaiser to payors like UnitedHealth.

 

Okay, so we’re going to be meeting at this Matchpoint | East event. This is new to me. Can you explain what people will be doing there?

Matchpoint | East consists of both meetings and workshops. Health tech companies go through an application process for which our team and our sponsors select participants to attend. Traditionally, over 500+ apply and 10-15 companies get select to meet with their sponsoring host. Each company selected is given 15 minutes to meet with their respective host sponsor. These lead to high yield, effective meetings for both parties.  In between the meetings, we also have workshops that are led by leading health tech experts for everyone to attend. Continue reading