So before they could speak, their hands were slapping and clacking on the keyboard. This isn’t so unusual these days, as many modern American families have access to similar technology.
But I wanted to go one step further.
I believe my career in technology is due primarily to my early exposure to computers. My high school exposed us early in the 1980s to simple programming using the Commodore 64, a machine that was a gateway for thousands of tech-curious minds.
Then, in a move that would prove formative, my father bought me a used Apple IIc computer. It was a basic machine, but it was mine. I could tinker and explore at home, rather than in a computer lab. I used it primarily as a word processor, but it gave me the confidence to use technology as a tool.
And, like many before me, I was completely and utterly blown away the first time I saw my first classic Macintosh computer. Unlike many of my fellow students who walked past, I couldn’t wait to put my hands on it. Read more
The easiest thing to do is wait. When a new technology seems to be bubbling up at the edges of conversation, most people just wait. Wait to see how it turns out. See if it takes off.
When it comes to ebooks, the wait is over. Done. The handwriting is no longer on the wall; it’s being downloaded to your iPad.
Old Models, Redefined
The book business is faring much better than the music industry did when digital changed their business model. As millions of songs were being downloaded in the 90s, music companies were busy protecting their old-media distribution channels. At one time, music stores dotted strip malls and city street. Now, most are gone. Apple redefined their distribution model.
The next to be hit was the video business. Torrents made pirating easy. And since people already had home-entertainment centers, the devices of consumption were already in place. The studios were also slow to move, sticking with DVDs for too long. NetFlix was already busy redefining their distribution model. Read more
As I was riding the bus to work this week, I observed at least two people streaming Netflix to iPads.
The lower-end iPads include WiFi, but the upgraded models offer 3G wireless service. That makes it easy to stream Netflix wherever you are. Like, for instance, the bus.
This may seem like a minor point, but for content creators and content strategists, it is a significant development worth considering. For example, as you develop your content strategy, you’re probably thinking primarily about the website and mobile experience. This means a robust website that scales appropriately for mobile users.
If you create transmedia assets, you may also be thinking about familiar channels like YouTube and Vimeo for video. Maybe Slideshare for presentations. Perhaps an eBook on Amazonor at BarnesandNoble.com. Again, this all makes sense.
Have you considered the bus? I mean, you know that mobile users are accessing your website on mobile device, and they may be on a bus. But when you think about long-form streaming video, you probably aren’t thinking about an iPad 2 streaming video on a bus. Read more
As the print industry continues on an inexorable path to extinction, an analysis by the Wall Street Journal reinforces what many of us already knew. Specifically, ebooks are just less expensive to publish.
First off, I’m not a book hater. Actually, quite the opposite. I’ve had a lifelong love affair with print. I spent many years in print publishing. Now that I’ve started writing books, I’m hoping that print sticks around just a bit longer.
Unfortunately, that’s just not going to happen.
The Internet has has led to fewer people buying and reading books. That much we know.
Books are dying. Actually, if you believe the pundits, almost all of print is dying.
As someone who used to work in print publishing, I see many friends looking for new jobs. So, yeah, I tend to agree with the pundits on this one. Books are dying, and I am not happy about it.
As Borders closes the book on their business as booksellers, you can’t help but wonder what’s next for the entire publishing business. As an author of four books (and a fifth one coming!), I am more than just a little concerned about the untimely but not entirely surprising demise of this significant retailer. Read more
And just like that, the Nook matters again. Yes, in the war to win the hearts and eyeballs of readers continues to rage on, and Barnes & Nobles has just proved that it’s not out of the fight.
In 30 seconds or less, the Nook was upgraded from being a humble ebook reader with an attractive color screen, a market where Amazon dominates. A software patch pushed the Nook into the crowded space of tablets, where Apple dominates.
Soon the Nook will have full access to the Android Marketplace, which includes the kinds of games and apps that makes the iPad so popular.
Here are five reasons why this matters to you as it relates to the Five P’s of Marketing (loosely interpreted, of course):
- Place (distribution)
1.PRICE: Nook competes on price and features. Everyone from the media to the average buyer is enamored with tablets. The venerable iPad 2 is one of the most coveted gadgets on the marketplace, but with prices starting at $499, it’s not exactly within reach of all buyers. For a while, the Amazon Kindle was the device to beat, but it’s still a black and white technology in a color world. At $250, the Nook offers a sharp, full color display. It may not be as full featured or sensitive as the iPad, but it suddenly feels light years ahead of the Kindle, but with a very attractive price point. Read more
For a phone, the Nokia N8 offers an incredibly powerful camera and video package in a smartphone about the same size as an Apple iPhone. And for two weeks, I shot several hundred photos and dozens of videos on the smartphone’s 16 Gb of internal memory.
But let me jump back for a moment. About a month ago, a person named Chris reached out to me from WOMWorld.com and offered me the opportunity to try out the Nokia N8. The Nokia N8 boasts a 12 megapixel camera with a Carl Zeiss lens, so I jumped at the chance to do a test and review.
As a marketer, I am often trying to find ways to connect with key opinion leaders online. We identify them, figure out how to share our brand message, and try to engage with them.
Little did I know that someone was targeting me.
It sounds a little sinister, but it really isn’t. A few weeks ago, I was contacted by someone at Nokia’s WOMWorld, who explained, “We are a Nokia sponsored community resource that, amongst other things, looks to get Nokia devices into the hands of creative types and tech enthusiasts.” Reading a little further, I realized he was talking about ME.
Anyway, I filled out some paperwork and yesterday a Nokia N8 camera phone appeared at my house. So for two weeks, I get to play with someone else’s camera. How cool is that?
The video here is the unboxing of the Nokia N8. Sorry for the blurry video. I am using an old Flip video camera. (Maybe Flip will loan me a better camera, so that my videos don’t look so grainy? I could get used to this!)
Anyway, check back and go to my Flickr to see what kinds of photos I take with the Nokia. I’ll be reopening my photo studio, so I will use the camera to document that.
Apple just announced the iPad 2, which is another insanely great device. Powerful, sexy, and affordable. (Just like me.)
One of the best features has to be the Video Mirroring capability. In my line of work, we use iPads for demonstration purposes. That’s all well and good for intimate conversations, but only so many people can huddle around an iPad. Not anymore.
This Video Mirroring allows you to plug your iPad directly into the television and display the entire iPad on screen. And some initial reports suggest that this will be backwards compatible to original iPads and then others contradict that. We’ll know in the next few days. I’m sure.
Imagine how powerful Video Mirroring on iPads will be in the hands of a trained speaker in a business presentation. This is the kind of flexibility we dream about in client pitches and presentations. You want hardware that has a wow factor.
I want to present from an iPad running Keynote, rather than a Windows PC running PowerPoint. It has nothing to do with quality of presentation and everything to do with the coolness factor. iPads are cool.
If you look around, you’ll find web design inspiration everywhere. Last week, I was inspired by the toaster oven, but not in a good way.
Imagine you’re hired to develop a website for a client. The first thing you must determine is the goal of the website, which will drive the key performance indicators (KPIs). Typically, we’ll want to develop the website to drive to most qualified users to the appropriate KPIs.
Don’t worry, I am getting to the toaster oven soon. I know you can’t wait.
Before the site is launched, it must be designed. Often designers will perform some level of usability testing, which may include internal and external user testing. This is done to ensure that the target user (who may or may not have good web skills) can actually find the KPIs. If people can’t find what you’re selling, then you’re probably not going to sell a lot of stuff.