About

Buddy Scalera presenting on the topic of Visual Content Strategy at Content Marketing World 2015.

Buddy Scalera presenting on the topic of Visual Content Strategy at Content Marketing World 2015.

Short, tweetable bio:
Buddy Scalera is a digital marketer, published author, & content strategist at a pharmaceutical manufacturing company in New Jersey. BuddyScalera.com

Longer, but not too long bio:
Buddy Scalera is a digital marketer working as a content strategist at an innovative pharmaceutical manufacturing company in New Jersey. He’s the author of five books, dozens of comics, and a popular blog about emarketing and technology.

He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, and a range of top pharmaceutical companies.
BuddyScalera.com

Long, fascinating bio:
Buddy Scalera is a digital marketer working as a content strategist at an innovative pharmaceutical manufacturing company in New Jersey.

Prior to that, he was the Senior Vice President of Interactive Content & Market Research at Ogilvy CommonHealth Worldwide Interactive Marketing, an award-winning digital marketing agency in the pharmaceutical industry.

Scalera specializes in digital content strategy and has spoken at numerous industry events. He has written many strategic POVs for pharmaceutical and technology industry publications.

He has collaborated with a broad range of companies, including IBM, Oracle, Marvel Comics, Content Marketing Institute, and a range of top pharmaceutical companies.

As a content strategist, Scalera has developed transmedia content for multiple offline and online platforms. He has written and published five books, dozens of comic books, magazine articles, websites, videos, ebooks, and just about everything in between. His blog Words + Pictures = Web covers marketing, technology, and social media topics.

NOTE: The opinions expressed in this blog do not necessarily reflect the views of his employer, co-workers, or clients. Or maybe anybody anywhere.

Background
Buddy started his career as an newspaper reporter and earned a BA in Journalism from Hofstra University. Since then, he has specialized in creating online consumer health content, multimedia interactions, and marketing materials for large corporations.

Advisory Boards & Associations
Buddy is associated with the following organizations.

Book Author
Scalera is the author of five popular books, which are available at major booksellers like Barnes & Nobles and Amazon.com. His books have all been published by F+W Publishing company’s prestigious IMPACT Books imprint. Learn more about Buddy’s published works.

Comic Book Creator & Educator
On the side, Scalera makes short films and writes comic books. He is best known in comics as a writer on the Deadpool comic book series for Marvel Comics. He’s also written other Marvel comics, including Agent X, Weapon X,  X-Men Unlimited, The Pet Avengers, and custom comic projects for Spider-Man and the Fantastic Four.

He’s worked on many licensed and all-ages comics, including Richie Rich, Elvira, and others.

At his previous job, Scalera was the original Online Editor for Wizard Entertainment. He developed Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com. Under Scalera’s direction, the Wizardworld.com network of sites became one of the hottest daily destinations for comic book fans. The site featured an impressive array of news and feature content, which was leveraged as a marketing and promotions tool.

Scalera holds BA in Journalism from Hofstra University. After graduation, he became a staff reporter for the local newspaper. He’s held jobs in public relations, marketing, and web development.

Email Buddy at buddy@buddyscalera.com

Links
Visit Buddy Scalera at: http://www.buddyscalera.com
Follow Buddy Scalera on Twitter: @BuddyScalera
Buddy Scalera on LinkedIn
Buddy Scalera’s Amazon Author Page
Buddy Scalera’s YouTube Channel