AlreadyGhosts.com – Already Too Late?
Are you watching FlashForward? If you like edgy dramas with deeply interwoven story lines, you may want to check it out. A lot of people are comparing it to Lost, Heroes, and X-Files, which had the same addictive quality in their first few seasons.
One key ongoing plot element are these two websites: The Mosaic and AlreadyGhosts.com. So, immediately after watching the most recent episode (on demand, not broadcast), I went to see what kind of stuff was featured on those websites.
Annnnd? Nothing. Nope, just a redirect back to the ABC.com website for FlashForward. Wow, talk about a missed opportunity for some ongoing marketing with excited fans. With television shows struggling for ratings and ad dollars, missing any opportunity can be, well, deadly.
If you drill down through ABC’s FlashForward site, you can get a few tidbits about AlreadyGhosts, but not nearly enough for a show that will thrive or die based on the web. ABC needs to giddyup and put some resources out there, especially for people who are geeky enough to follow a link that they saw on the show. This is the kind of grass-roots viral marketing that brand managers dream about. It’s the best kind of free advertising.
ABC hasn’t put up a site for AlreadyGhosts.com. Can this be ABC’s flash forward for FlashForward? Let’s hope it’s not too late to change the future.
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