Google Search Stories – 53 Seconds to Message
November 22, 2009 · Posted in Brand-You, Google, Marketing, Search, Story, YouTube, advertising, mashup, new media, video
As a marketer, I am always trying to provide the best possible message in the shortest possible time. People are busy, so you need to give them the information they need to decide if they want to learn more about your product. Give them the right message in the right place at the right time, and you’ve got their attention.
Loosely translated: You get to tell your story.
Check out the video below from Google Search Stories. In 53 seconds, Google and YouTube reinforce the motivational power of storytelling.
And just for fun, check out the Batman Search Story.
Comments
2 Responses to “Google Search Stories – 53 Seconds to Message”
Leave a Reply
Flickr Feed
Brilliant idea. Google is finally putting itself behind some marketing? Is this a prelude to marketing the Chrome OS? Android?
There’s a lot of new competition out there. Vimeo, Hulu, Facebook. Google may have crushed other competition, but to stay on top and attract marketing dollars, they’re going to have to stay competitive. This signals that they intend to remain competitive.