AlreadyGhosts.com – Already Too Late?
Are you watching FlashForward? If you like edgy dramas with deeply interwoven story lines, you may want to check it out. A lot of people are comparing it to Lost, Heroes, and X-Files, which had the same addictive quality in their first few seasons.
One key ongoing plot element are these two websites: The Mosaic and AlreadyGhosts.com. So, immediately after watching the most recent episode (on demand, not broadcast), I went to see what kind of stuff was featured on those websites.
Annnnd? Nothing. Nope, just a redirect back to the ABC.com website for FlashForward. Wow, talk about a missed opportunity for some ongoing marketing with excited fans. With television shows struggling for ratings and ad dollars, missing any opportunity can be, well, deadly.
If you drill down through ABC’s FlashForward site, you can get a few tidbits about AlreadyGhosts, but not nearly enough for a show that will thrive or die based on the web. ABC needs to giddyup and put some resources out there, especially for people who are geeky enough to follow a link that they saw on the show. This is the kind of grass-roots viral marketing that brand managers dream about. It’s the best kind of free advertising.
ABC hasn’t put up a site for AlreadyGhosts.com. Can this be ABC’s flash forward for FlashForward? Let’s hope it’s not too late to change the future.
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A lot of people these days are geeky enough to follow a website they saw in a show–especially those in the FlashForward target demographic. Over a year ago, I read some statistic about the surprising number of people who surf while watching TV. Oh, and they ought to have a mobile site, too, because a lot of people, like me, are sitting on the sofa thumb-surfing, not laptopping.
Amy – That’s exactly right. They need a website a mobile site and anything else they can do to drive interest in their show. You’ve got a mobile device, so sometimes you use it to pass the time. But what if you could actually use it to interact with the show? Like if they did a scavenger hunt or something where you had to use the camera on your mobile device? Something tells me that you would participate and it would get you more excited about the show. The sad thing is that they’re missing opportunities to unite and engage their audience, who quite frankly, can keep them far from cancellation if they ever get close to the edge. Hopefully they tap into the geek audience sooner, rather than later.
.com might be a dud….but .co.uk lives on! Follow the blue hand and all will soon be revealed!