Microsoft Viral Videos on YouTube
As a Mac user, I quite like the “I’m a Mac…” commercials. They effectively shed doubt upon the Microsoft Windows operating system, which makes it hard to want to buy a PC.
But Microsoft didn’t get to be 90% of the PC market by being non competitive. So it’s no surprise to see them coming on strong with a viral video campaign. Microsoft has always had videos and commercials, but it’s really kind of cool to see them tapping the power of YouTube.
I really like this one featuring “Lauren” who goes to the store to pick out an HP Pavilion with Windows Vista. It’s a slick, well-produced video campaign that positions Microsoft as a value in a tough economy. (As well as HP and Best Buy, also featured in the video. Nice product placements there.)
As of today, Microsoft’s “Lauren” viral video has over 303,000 views. That’s pretty impressive for an ad that Microsoft isn’t paying anyone to view. Zero advertising spend.
Right now, the Microsoft WindowsVideo channel on YouTube, they have 71 videos. The stats show hundreds of thousands of views for some of these clips.
Not too shabby. Even this Mac guy is impressed.
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The “rookies” program is pretty well executed too.
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