http://wordspicturesweb.com/?p=487 Interactive Content, eMarketing, Technology & New Media Tue, 07 Sep 2010 12:12:51 -0400 hourly 1 http://wordpress.org/?v=3.0 http://wordspicturesweb.com/?p=487&cpage=1#comment-689 TV Apps Kickoff – 3 Things You Need to Know TV Apps Kickoff – 3 Things You Need to Know : Words + Pictures = Web Sun, 14 Feb 2010 01:31:43 +0000 http://wordspicturesweb.com/?p=487#comment-689 [...] screen than, say, a PowerPoint presentation. People who mastered the Twitter format (including URL shorteners) emerged pretty quickly as masters of the medium. And the marketers quickly caught on with brand [...] [...] screen than, say, a PowerPoint presentation. People who mastered the Twitter format (including URL shorteners) emerged pretty quickly as masters of the medium. And the marketers quickly caught on with brand [...]

]]> http://wordspicturesweb.com/?p=487&cpage=1#comment-645 admin Sun, 27 Dec 2009 16:28:45 +0000 http://wordspicturesweb.com/?p=487#comment-645 Chris - Branding is one element. The other element, which is probably why so many sites are getting into the game, is data. There's a certain amount of data that you collect when someone uses a shortened URL. The information that Bit.ly has collected can be valuable. Google and Yahoo and Bing and Ask are all missing out on huge volumes of traffic and usage data. Chris – Branding is one element. The other element, which is probably why so many sites are getting into the game, is data. There’s a certain amount of data that you collect when someone uses a shortened URL. The information that Bit.ly has collected can be valuable. Google and Yahoo and Bing and Ask are all missing out on huge volumes of traffic and usage data.

]]> http://wordspicturesweb.com/?p=487&cpage=1#comment-644 Chris Cullmann Sun, 27 Dec 2009 15:25:11 +0000 http://wordspicturesweb.com/?p=487#comment-644 URL shorteners are more about branding than anything else. What makes the branded shortening services so important to their owners is the ability to associate a link in twitter or facebook with their brands. Not only does it extend a brand's reach into a new social channel, but depending on the reader's viewpoint, it may make the link more likely to be clicked on. URL shorteners are more about branding than anything else. What makes the branded shortening services so important to their owners is the ability to associate a link in twitter or facebook with their brands. Not only does it extend a brand’s reach into a new social channel, but depending on the reader’s viewpoint, it may make the link more likely to be clicked on.

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