Next week, I’m honored to be moderating a panel at Health 2.0 Matchpoint | East. As with my last conference, I thought it would be interesting to interview one of the convention planners.
Actually, they interviewed me first, and that Q&A is on the Health 2.0 website: Buddy Scalera of Ogilvy CommonHealth on Consumer Engagement
This next interview is quite interesting, at least from my perspective. Usually I am working closely with professional marketers and technology innovators in pharmaceutical marketing.
This particular interview is with Joy Bhosai, who comes to health technology from the healthcare side. Joy graduated Yale University with a degree of Master of Public Health (MPH). If that’s not enough, she went on to get her MD from UCSF. Not too shabby.
Joy is one of the people trying to drive innovation and new thinking in healthcare. Let’s hear what she has to say about health technology, healthcare innovations, and thought leadership.
BUDDY SCALERA: First, tell me who you are and what role you play at Health 2.0.
JOY BHOSAI: Joy Bhosai and I’m Health 2.0’s Matchpoint Director. Matchpoint is a program where we work with industry leaders to identify and select innovator companies to meet with. The Matchpoint program was established to help our sponsors separate signal from noise when evaluating health tech startups. We can identify companies with a lot of promise for partnerships, since we work to understand how emerging technologies meet the needs of our sponsors– who range from health providers such as Kaiser to payors like UnitedHealth.
Okay, so we’re going to be meeting at this Matchpoint | East event. This is new to me. Can you explain what people will be doing there?
Matchpoint | East consists of both meetings and workshops. Health tech companies go through an application process for which our team and our sponsors select participants to attend. Traditionally, over 500+ apply and 10-15 companies get select to meet with their sponsoring host. Each company selected is given 15 minutes to meet with their respective host sponsor. These lead to high yield, effective meetings for both parties. In between the meetings, we also have workshops that are led by leading health tech experts for everyone to attend.
What kinds of people attend this event? And, in a related question, who should be coming to this event?
Since it’s sort of a health technology matching session, we have our sponsors and senior executives, usually the CEOs, of the innovator companies that attend. Our sponsors for this Matchpoint include Walgreen’s, Aetna’s innovation division Healthagen, Humana, Cigna, Hewlett-Packard, and Goodwin Proctor.
What kind of interesting products and services have launched as a result of one of these events?
Health 2.0 ‘s Market Intelligence team is offering customized market reports and online virutal meetings to connect selected matches virtually throughout the year with our new Matchpoint | OnDemand product. These reports outline the latest trends we see emerging in healthcare technology. Since we also work with government organizations and policy makers, Health 2.0 also understands a gamut of avenues that might catalyze new trends in healthcare. We also will offer our traditional Matchpoint meeting at Health 2.0’s Seventh Annual Fall Conference. At a sponsor’s request, we can arrange for a privately held Matchpoint | Custom. This can be tailored to address a company’s specific needs or arranged to explore a variety a of innovative topics.
Why is there a growing interest in health and technology?
Two main reasons: At a bird’s eye view point, more and more Americans are becoming aware of just how broken our healthcare system is. We can’t afford to continue at this pace, so technology is seen as an avenue to streamline costs, make processes lean, and improve quality. This sentiment is reflected in the ACA and the HITECH stimulus package that is helping providers roll out EMRs across the country. Article’s like Time’s Bitter Pill and the New York Time’s The 2.7 Trillion Dollar Medical Bill speak to this issue in more detail and are indicators of the scale of the national attention healthcare is getting.
Second, health is more widely more than the absence of disease, but rather it is overall wellness that is to strived for. Being healthy is hard, and technology can help us. From our perspective, in Silicon Valley, it seemed like only a matter of time before this group of tech-savvy early adopters hacked health. We’re still in the evidence gathering phase, with a huge amount of apps/tools/devices out there, but technology has demonstrated it can be a fun, insightful, and helpful way to be healthy.
I’ve noticed that a few of the people on your team have advanced degrees in health, including some MDs. That’s not what I usually see at these conferences. How does this guide the content and tone of these events?
Health 2.0 offers provides the innovator community and our industry leaders venues to meet, share ideas, and catalyze innovation together. It’s true that some members of our team have degrees in public health or medical degrees. These backgrounds enrich our understanding of the field. While we may not be engineers or programmers, we understand where the field is headed and analyze the value of the innovations being made –their practicality, their potential, and their impact on health. Having medical degree myself, I find it helpful when discussing technology with both sponsors and innovators providing a bridge between both worlds. You can also understand and get excited about technologies that make sense in the clinical setting, integrate well with workflow, and capture relevant data needed.
There are these breakout panels and sessions. Can you tell me a little bit about what to expect at the panels?
These panels are for our innovator companies to interact and engage with leading experts in health technology. Even if an innovator company was not selected, Matchpoint offers opportunities to join our community through the panel discussions being held. Whether you are a buyer or builder of health tech innovations, Matchpoint workshops are intended to offer high-yield insights that go beyond traditional settings. We designed it this way to offer interactive, case-based discussions led by veteran industry leaders. The point was is that we have a select group of top innovators at Matchpoint along with sponsors who are ready to support disruptive technologies. Naturally, this is a venue to engage in insightful conversations between all.
I am moderating a panel. (Whoo hoo!) Who’s participating on this panel and why did you decide to put them together?
We are so happy to have you moderate our panel, Buddy! You will be joined by Matthew Holt, co-founder of The Health Care Blog and Health 2.0, Inder Singh, CEO of Kinsa, Omar Haroun Executive Director for Business Development at Greatist, and Dr. Rajni Aneja, former CMO at WedMD and now a Clinical Transformation Leader at Humana.
The panel on consumer engagement will focus on translating health information for consumers. Our experts will review strategies to engage users, captivate audiences, and motivate change. Our panelists range from health strategists to leading innovators that have thought hard about reaching out to the public and keeping them interested in their health. It’s going to be a great venue to learn from our experts.
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