West Coast! It’s been a long time since we’ve seen each other, maybe too long.
Let’s get together at the Intelligent Content Conference 2013 in San Francisco on February 7-8, 2013. I’m packing now to bring some East Coast fun to the City by the Bay.
If you’re a content marketer, this is one of the big conferences you should attend. I’ll be there to deliver my presentation on Feb 8th at 2:00. Here’s the description:
Channel-Agnostic Content Strategy for Happy Marketers
Learn why “intelligent content” is an inevitable future for multi-channel marketing. Developing channel-agnostic content is rapidly becoming the only way to address the proliferation of emerging channels and new devices. Brands are publishers and content is liquid. Marketing teams need to consider how to share messages across the platforms that their customers are using. Intelligent, channel-agnostic content development, governance, and maintenance will ensure that your marketing team is happy (i.e., employed) and prepared for the future.
You’ll see a lot of the stuff you’ve come to know and love including my sparking personality, these rock-hard abs, and some amazing comic book art.
There’s a cornucopia of content strategy thought leaders, including presentations from IBM, Oracle, UNICEF, Vook, The Rockley Group, Cisco, and Netflix. If nothing else, it’s worth making the trip to see Margot Bloomstein, author of the must-read book “Content Strategy at Work.”
And, hey, let’s not forget that I will finally get to meet The Content Wrangler, Scott Abel, in person. Scott’s one of the leading experts in the content strategy industry, so I’m looking forward to seeing him speak.
If one of the goals on your bucket list is to see me speak about content strategy, this is one of my rare appearances on the West Coast. Don’t miss it!