For Sale: Print

Marvel Comics on iPad

I have seen the future…and I am selling all of my books.

Okay, not all of them, but an awful lot of them. Books, comic books, magazines, and just about everything print. Y’see, I’ve had an Amazon Kindle 2 for over a year now. And don’t get me wrong, it’s an amazing little machine.

But then I saw the iPad, and it changed the way I thought about books, particularly comic books.

Tablets have been around for quite a while. In fact, at work, we run tablet PCs with Microsoft Windows. It’s a nice technology, but for whatever reason, it just didn’t lend itself to reading full novels. Even comics were a little awkward, since you had to use a little stylus to turn the pages of a digital comic.

Apple’s iPad interface is amazing. It’s intuitive, pleasant, and fades quickly into the background. Admittedly, it’s not quite as good as the Kindle when it comes to reading plain text books. But it’s terrific for reading comics. And if they get that screen just a tiny bit larger on the next version — without increasing the total size of the device — it’ll be about a darn near perfect comic book reading experience.

Lots of comic book friends think this is just crazy, but I happen to think that it’s the way I’ll be consuming comics in the future. Sure, part of the comic book hobby is bagging, boarding, and saving your comics. But if you think about it, that’s just a tradition rooted in print and distribution.

Back in the early days, comic books were distributed on the news stand. If you wanted comics when you were a kid, you went to the nearest news stand, pharmacy, or convenience store and got your issues. The problem was that there were very few comic book stores, so it was difficult, and often very expensive, to find back issues of comic books. Scarcity increases price, so that’s the short version of why some old comics are expensive. More people want them than there are comics to buy, and suddenly, people are paying a million dollars for a single issue of Superman.

Because of this relative scarcity of back issues — and the fact that some comic book stories are one long serialized saga — people learned to buy and collect comics. A supporting industry sprung up that supplies bags, boards, boxes, and just about ever variation in between. Multiply that by a few decades of my personal collecting fervor, and I have a room that’s seemingly overrun with white boxes.

As I stare at the iPad, I wonder how many comics will fit on this device? Better yet, how many will fit on my Mac, which I can transfer over to an iPad or whatever device? How many boxes can I possibly clear out of my collection, and how much of my man cave will I be able to reclaim?

One by one, I have been getting rid of my regular books. I’ve donated them to book sales, shared them with friends, and have basically just purged many of my bookshelves. There are still keepers, but the vast majority have found a second life somewhere else.

High quality digital content is easier than ever to find. You can even do it legally through Amazon and Apple, which means that you’re not stealing from the pockets of your favorite writers or artists. The only thing that is changing is the distribution channel, and bookstores, comic stores, and newsstands are scrambling to adapt to this new profit model. Some will survive, but many will not.

In the meantime, I’m trying to figure out what to do with my comic book collection. It’ll be a few years before everything in my current collection is ready in the digital format. It’ll start with the mainstream publishers like Marvel and DC Comics, but it will move quickly to independent publishers. I’m a traditionalist, so if publishers offer comics on DVDs with large runs of back issues, I’ll be buying those disks. They are so compact that it’s easy enough to store huge collections.

The way content — including ebooks — is popping into the Apple iTunes store, I think the future is happening sooner rather than later. And that’s just fine by me.

In the meantime, does anyone want to buy some classic comics? Cheap.

  • The tablet is very much a “right device at the right time” situation. Apple is hitting a sweet spot with a solid device, good UI built on an already popular operating system and a talent pool of people and publishers ready to deliver their content on another channel.

    The Kindle, iPad, and TBD Android devices are primed to deliver content to devices that consumers aways have with them and can refresh content immediately through WiFi or over cell networks.

    The true test to print replacement will be college books. If this market can be penetrated, then there will be a huge precedent set for the industry.

    Great post.

  • O.K. bud -iF everything in print is doomed because of the ipad and digtal medium of communications then the newspaper itself will be in short supply.
    Which means we will not have any paper to recycle into toilet paper. Maybe
    an ipad or pod could replace the paper roll, but I have an idea. Why not have an ipod or pad, print out the current news or comics on the roll of toilet paper. This would satisfy several needs. The ipod or pad is here. The tradition of reading in privacy is satisfied. By dialing in a subject you can get the latest news ,comics,sports ,etc. Of course hopefully the article isn’t shorter than your stay on the john. A lot of possibilities here. Selling commercials on toilet
    paper.Getting even with some ones picture you don’t like. So you see we still need news print, for the END result..

  • Well, let’s just hope that the trees of today are here long enough so that we have a supply of nice, soft, comforting, toilet paper. The iPad — while amazing — would probably make for a rather uncomfortable experience in the rest room.

    Okay, ready to change the subject now!

    Buddy

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