As a marketer, you have to get out there sometimes and interact at events. I was fortunate to be invited to be a faculty speaker at ExL Pharma’s “The 3rd Pharmaceutical Search Engine Marketing Strategies Conference: Best Practices for Integrating SEM into a New Media Mix.” The conference was held in Princeton, NJ, which is a really inspiring location.
This was a smaller, more intimate conference, which was nice because you really got to engage with the speakers. In a larger room, you can sometimes get overlooked in the conversation. But here, we could really ask questions, get involved, and interact.
During my part of the conference, I discussed interactive content and how it affects search engine optimization and some of the latest SEO techniques. Of course, it was a pharma marketing discussion, so everything I presented was customized to the needs of the audience.
Here’s the actual description of what they had me present:
Demonstrating What Skills are Essential for Building a User-Friendly, Search-Friendly, and Persuasive Site
- How To bring consumers to your site and convert them into customers
- Significant changes/shifts in SEM for Pharma over the past 12 months: What is new right now?
- Competitive SEM research: Search engine marketing does not occur in a vacuum of just your company. Learn what competitive data is out there and how to best leverage the information prior to launching your campaign or to optimize on an existing campaign
During my presentation, I really tried to engage the audience and invited them to participate. I used one of the core decks our agency uses to pitch new SEM business, but modified to to be more educational and less sales oriented. It was a good deal more colorful with larger pictures and fewer words.
There were several really impressive SEM/SEO presentations over those two days. And even though I do this full time, I found myself discovering new techniques and perspectives that helped me improve at my job. That alone was worth the price of admission.
Plus, it was really interesting to see how several micro-bloggers used Twitter to cover the convention for people who could not attend.
I need to offer special thanks to Jason Youner and Shawn O’Hagan for inviting me to participate at their event.
Here’s my bio from the ExL Pharma event. Kind of cool to be called “faculty.” I like that. Makes me wish I had gotten an MBA or something so I could teach at the college level.